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Tag Archives: web site design firm
The methods for increasing your Search Engine rankings may seem like rocket science, so you have probably avoided dealing with this issue or limped along in the process. A high Search Engine ranking for your website is so essential for your business success that you must tackle this issue and get your website ranked higher.
At least 80% of people looking for goods and services on the Internet find websites through Search Engines like Google, Yahoo, and Bing. The idea of optimizing your pages for high Search Engine rankings is to attract targeted customers to your site who will be more likely to make a purchase or provide you with information to contact them.
Prospecting for new business will be a critical factor in the success and growth for your business. You must have a concentrated effort on filling your sales pipeline with quality prospects. The word Quality is very important when obtaining leads. This means you must know everything possible about your ideal customer…where they live, their age, their gender, their ethnic background, what activities they participate in and what interests they have, do they have kids, do they own their home or rent, their income level, and many other details. I don’t mean a Scientific Wild Ass Guess. This is factual data about your customers that you obtain through various marketing methods. Assistance from a Greensboro Marketing Agency or the NC marketing firm of your choice is highly recommended to ensure that you are identifying and targeting the proper prospects for your products or services. Also keep in mind that your target prospects may be vastly different as you identify each individual product and each individual service.
Everybody agrees that every business needs a web site. But having a website doesn’t help if you are not getting new customers from it. Here are a few tips to help you get the most customer conversions from your website. Princeton Marketing is a marketing Greensboro -based web site design firm.
1. Update Your Website
There is nothing that will discourage a visitor to your site faster than an old website that appears out of date. You should have substantial updates to your site about every two years. Minor updates to the look of your site could extend that further.
By Bobby Beck
White space is a powerful tool for designers but it is also commonly misunderstood.
What is White Space?
White Space, sometimes referred to as Negative space, is the “unmarked space around or between the content of a design or image.” Essentially, it’s any space in a design between the elements (text, photos, etc.).
While it is often called white space, that doesn’t necessarily mean the space needs to be white, or even solid in color for that matter. It can contain gradients, patterns, or background objects.
If your company is having difficulty converting visitors as they land on pages with your website, we have some recommendations to increase your lead conversions. It is very similar to dating as a perspective on how to begin a relationship with someone. You are learning small bits of information about someone in a relationship in the introduction phases. Someone is not going to spill their life history to you on a first date. They are not at a comfortable stage in the relationship. If you ask for everything on the first date, you can forget the second date.