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Tag Archives: Strategic niche marketing
Artie, Max, Colin and now Tarmac (the stray cat)
Oh how we love our pets. I am bias; I have three pets that control my life, all dogs. However I recently started to feed the neighborhood stray cat so it looks like I have another mouth to feed, Tarmac. As I was looking through our neighborhood pet journal, yes they have devoted an entire newsprint around our furry friends, I found these stats on how much we adore our dogs and cats. I also have to admit I fall into each one of these stats. Do you?
By Laurie Brackett
Churches are using creative marketing strategies to attract members with clever messages. This clever message help keep their targeted non-religious person attracted using video and music until the end of the spot. Does your church organization use clever messaging or innovative distribution to encourage membership? Send us your church’s creative and we will post the most creative version.
By Markita Rowe
The goal of advertising is to cost-effectively reach a large audience and draw potential customers. If done properly, advertising can enhance the success of your business. Here are a few advertising tips to pay attention to:
- Go after your target Audience: Every establishment focuses on a certain group of people to cater to, known as a target audience. Gearing your niche market to the wrong type of crowd can quickly break your company and cause many problems. A business must be able to identify and reach their target group. Always keep a strong connect with them.
by Laurie Panas Brackett
What can you offer that appeals to a niche market?
We just stayed at the Hotel Monaco in Alexandria VA, a Kinston Property. What made this hotel unique was their appeal to the canine audience. The front end manager, Charlie, who is a Bichon, greeted us on their website and immediately appealed to us.
Upon arrival we received a welcome baggie which contained a dog bone, directions to their courtyard for doggie walks, a plastic clean up bag, and doggie rules. The hotel offered us a hands-on dog experience as we encountered many dog breeds such as a Romanian Sheepdog, Havanese, and old English Bulldogs. These pet owners are not your typical pet owners who travel while keeping “Buffy” in a kennel.