Welcome to the PMG Blog
We encourage you to use or reprint our blog content as long as we are credited and a linkback is generated.
© 2014 Princeton Marketing Group, Ltd.
Tag Archives: strategic marketing plan
If you are just now putting your toe in the water toward content marketing, you have made a great decision. Here are some basics in content marketing to help you while marketing Greensboro or any another geographic area.
The importance of content marketing has been greatly under-estimated as many are now realizing that they are falling behind competitive pioneers in content marketing.
Here are Fourteen Fabulous Fundamentals
- You must have original content and it must be engaging
- Build Trust with your brand and identity
- Identify with your customers with transparency
- Research your competitors and their content
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.
By Monte Brackett
The latest on mass affluence is not promising. The US suffered a huge financial blow during these last few years of economic downturn and the biggest losers were the middle-class consumers. These make up nearly half of the Americans who are now “financially fragile”. Per the Pew Center who found in a 2009 TNS Global data report, this group makes up 45 percent of Americans who could not come up with $2000 in 30 days to pay for unexpected emergencies. In the Ad Age/Digitas report, consumers over the age of 35 in the $100,000-$199,000 income range have lost ground or find themselves hard pressed to stay even with the lifestyle they had prior to 2007.
By Laurie Brackett
Churches are using creative marketing strategies to attract members with clever messages. This clever message help keep their targeted non-religious person attracted using video and music until the end of the spot. Does your church organization use clever messaging or innovative distribution to encourage membership? Send us your church’s creative and we will post the most creative version.