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Tag Archives: strategic marketing plan
Marketing Campaigns to “Trade Up” are Now Out
By Monte Brackett
The latest on mass affluence is not promising. The US suffered a huge financial blow during these last few years of economic downturn and the biggest losers were the middle-class consumers. These make up nearly half of the Americans who are now “financially fragile”. Per the Pew Center who found in a 2009 TNS Global data report, this group makes up 45 percent of Americans who could not come up with $2000 in 30 days to pay for unexpected emergencies. In the Ad Age/Digitas report, consumers over the age of 35 in the $100,000-$199,000 income range have lost ground or find themselves hard pressed to stay even with the lifestyle they had prior to 2007.
Clever Church Calling in this Stethoscope Video
By Laurie Brackett
Churches are using creative marketing strategies to attract members with clever messages. This clever message help keep their targeted non-religious person attracted using video and music until the end of the spot. Does your church organization use clever messaging or innovative distribution to encourage membership? Send us your church’s creative and we will post the most creative version.
Stats on Grads
By Laurie Panas Brackett
Understanding your target demographic is important when planning a marketing strategy. If your product or service is heavily purchased by college graduates, then print is a strong tool to get them to buy into your goods. College graduates are more likely to 
absorb and pay attention to print materials says Peter Francese, demographic trends analyst for Ogilvy & Mather Worldwide. Furthermore, they have an affinity to print and will, more likely than not, read the printed material. Magazines, direct mail, and collateral materials hold more content value so consider using print in your campaign if college graduates are your target.
Posted in Author - Laurie Panas-Brackett, Marketing
Tagged Great Marketing & Design Tips, market strategy, marketing planning, strategic marketing plan
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The 10 [basic] rules of Social Media Marketing-Part II
By Allison Rubacky Kahn
If you have not read the first half of this article, you need to go back and read that first before continuing on to read this second half. This is Part II of The 10 [basic] rules of Social Media Marketing
Social Media Marketing is the act of using social media (i.e. Facebook, Twitter, YouTube, etc.) in order to promote a business.
The 10 [basic] rules of Social Media Marketing-Part I
By Allison Rubacky Kahn
Social Media Marketing is the act of using social media (i.e. Facebook, Twitter, YouTube, etc.) in order to promote a business.
Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account. The problem is they don’t have a clue how to run a successful social media marketing campaign. Here, I have listed 10 of the most basic rules when it comes to social media marketing. Follow these rules in order to have successful accounts with Facebook, Twitter, etc.
