Tag Archives: Social Media Tips

8 Tips for Social Media Marketing

Today we are discussing 8 tips for mastering social media marketing for your business. There are hundreds of tips we can share but here are just 8 to start with! Please keep in mind, most or all of these tips are for Facebook, Twitter, and Pinterest.

1. Share content

The number one most important rule for social media is to share original content. It can be your own or it can be others’ but you must remember to share. Otherwise, your followers will find you boring or uninteresting.

Posted in Author - Allison Kahn, Facebook, Marketing, Pinterest, Social Media, Twitter | Tagged , , | Comments Off

How Much Social Media is Right for Your Company?

How many social media platforms should your company have a presence on?

It depends on your social media strategy. What do you want to carry out?

Ask the questions of:

  • Ultimately what do we want our fans and followers, which can be comprised of customers, peers, employees, board members, competitors, prospects, to come away from after visiting our platforms?
  • What is it that people want to know and hear from us?
  • How many people in your company have you set up as your social media interface?
  • What kind of time are we dedicating to this marketing outlet?
Posted in Author, Author - Allison Kahn, Facebook, Online Marketing, Social Media, Twitter | Tagged , , , | Comments Off

LinkedIn for Business

LinkedIn is a great way for professionals to stay connected. It is not only useful for those searching for a job but it’s also very useful for business owners. I have compiled some ways for a business owner to use LinkedIn in order to help grow the business.

Lead Generator

linkedIn is a great way for small and mid-sized business owners to build leads. If your business is B2B, then LinkeIn will connect you employees, VP’s, Presidents, CEOs, CFOs of other companies. These are great ways to get your foot in the door with other companies in order to do business with them.

Posted in Author - Allison Kahn, Business Relations, LinkedIn, Social Media | Tagged , , , | Comments Off

HootSuite is a Tracking Tool, Not a Crutch

By Allison Rubacky Kahn

Things I’ve learned while using HootSuite and Twitter

HootSuite logoLately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.

Posted in Author - Allison Kahn, Online Marketing, Social Media, Twitter | Tagged , , , , | 2 Comments

Social Gaming Meets Marketing

While on Facebook, have you ever received a request to help one of your friends build a barn or to plant crops? If so, you may be familiar

The intro image for the game Farmville by Zynga

with the Facebook game Farmville. If you are unfamiliar with it, here is a quick description of what it is about. http://en.wikipedia.org/wiki/FarmVille

Farmville, produced by Zynga, has been one of, if not, the most popular social game on Facebook.  At one time boasting a user base of 10% of Facebook users and 750 million active users, which is a sizable audience to have.

Posted in Author - Bobby Beck, Facebook, Marketing, Online Marketing, Social Media | Tagged , , , | Comments Off