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Tag Archives: Small business marketing strategies
Online spending has surpassed the $20 Billion mark and the tablets and smart-phones are continuing to increase in sales. Tablets are increasingly being used for online shopping, but the mobile experience is lagging behind the consumer’s mobile activity. Your business must get in line with the shopping trends or you will not be able to turn mobile browsers into buyers. You must engage with the consumers in the mobile environment so you can turn them into buyers.
If you are anything like me then you get tons of e-mails each day. It can be quite overwhelming to have so many e-mails hanging over your head. Posted below is a video I stumbled across that may help with that overflowing inbox. The video was a presentation by indie writer and speaker Merlin Mann and presented by GoogleTechTalks.
While the video is a little old, the tips in it are still valuable today. While not everything in the video may work for you, there is sure to be something that can help get those e-mails out of your inbox. Be warned the video is a bit long, so you may want to watch it in chunks.
You may hear about Public Relations(PR) as people in marketing discuss this term. Well…What is it? PR is a marketing venue focused on maintaining public image for businesses, non-profits, high-profile people, such as athletes, politicians and celebrities. It is a form of communication between an entity, organization, or individual and the general public. PR provides exposure to an audience using topics of public interest and news items that may provide a third-party endorsement and do not direct any type of payment. PR is used to build rapport with employees, customers, investors, voters, or the general public. Almost any business entity that wants a say in how it is portrayed in the public mindset employs some level of PR for their company. Many of the PR disciplines fall under corporate communications: such as analyst relations, media relations, investor relations, and labor relations. Other great uses for PR include: