Tag Archives: Small business marketing strategies

Get Mobile Ready for 2013

Posted on 12/18/2012 by

ID-100129172Online spending has surpassed the $20 Billion mark and the tablets and smart-phones are continuing to increase in sales. Tablets are increasingly being used for online shopping, but the mobile experience is lagging behind the consumer’s mobile activity. Your business must get in line with the shopping trends or you will not be able to turn mobile browsers into buyers. You must engage with the consumers in the mobile environment so you can turn them into buyers.  Read more...

Posted in Author - Monte Brackett, Industry Happenings, Marketing, Mobile Devices, Online Marketing | Tagged , , | Comments Off

LinkedIn for Business

Posted on 07/31/2012 by

LinkedIn is a great way for professionals to stay connected. It is not only useful for those searching for a job but it’s also very useful for business owners. I have compiled some ways for a business owner to use LinkedIn in order to help grow the business.

Lead Generator

linkedIn is a great way for small and mid-sized business owners to build leads. If your business is B2B, then LinkeIn will connect you employees, VP’s, Presidents, CEOs, CFOs of other companies. These are great ways to get your foot in the door with other companies in order to do business with them.  Read more...

Posted in Author - Allison Kahn, Business Relations, LinkedIn, Social Media | Tagged , , , | Comments Off

Getting Your “Inbox to Zero”

Posted on 07/10/2012 by

If you are anything like me then you get tons of e-mails each day. It can be quite overwhelming to have so many e-mails hanging over your head. Posted below is a video I stumbled across that may help with that overflowing inbox. The video was a presentation by indie writer and speaker Merlin Mann and presented by .

While the video is a little old, the tips in it are still valuable today. While not everything in the video may work for you, there is sure to be something that can help get those e-mails out of your inbox. Be warned the video is a bit long, so you may want to watch it in chunks.  Read more...

Posted in Author - Bobby Beck, Email Marketing | Tagged , , | Comments Off

Public Relations – Small Business Marketing Strategies

Posted on 05/15/2012 by

You may hear about Public Relations(PR) as people in marketing discuss this term. Well…What is it? PR is a marketing venue focused on maintaining public image for businesses, non-profits, high-profile people, such as athletes, politicians and celebrities. It is a form of communication between an entity, organization, or individual and the general public. PR provides exposure to an audience using topics of public interest and news items that may provide a third-party endorsement and do not direct any type of payment. PR is used to build rapport with employees, customers, investors, voters, or the general public. Almost any business entity that wants a say in how it is portrayed in the public mindset employs some level of PR for their company. Many of the PR disciplines fall under corporate communications: such as analyst relations, media relations, investor relations, and labor relations. Other great uses for PR include:  Read more...

Posted in Author - Monte Brackett, Business Relations, Customer Relations, Marketing, Marketing Political | Tagged , , , | Comments Off

Search and Social Marketing Importance

Posted on 04/10/2012 by

By Monte Brackett

It is very important that you create content for your website that visitors will find informative and useful. Content is still king if you want to be discovered in search results. Some planned thought processes and content investments in your website will have your site rank better in the search engines.  Search engines still remain an important factor for your site to be discovered by customers and prospects. All search engines are looking to provide relevant content to their users.  Read more...

Posted in Author - Monte Brackett, Marketing, Social Media, Web | Tagged , , | Comments Off