Tag Archives: seo

Marketing Principles for Change Part 1

This entry is part 1 of 2 in the series Marketing Principles for Change

Marketing Principles for Change Part 1

With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.

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Local Directory Marketing

Sample Local ListingsIt is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.

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Greensboro SEO- Search Engine Optimization

grabbing for SEOHow can Greensboro Search Engine Optimization help your business in Greensboro or in other localized cities across the country? This is a great question and something important to know when targeting people in specific cities that are searching the web for your products and services.

More than 80% of people are going to find what they are searching for using Google, Yahoo, Bing, etc. If someone is looking for a product or service that you are marketing in Greensboro, NC, you will need to have your business listed in the top 20 to 30 organic listings. Otherwise, you will not be found in that search and they will not purchase from your company. Generally, if someone doesn’t find whey they are looking for on the first 2 pages (Top 20 Results), they will be off to another search.

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Increase Search Engine Rankings

internet SEO book coverThe methods for increasing your Search Engine rankings may seem like rocket science, so you have probably avoided dealing with this issue or limped along in the process. A high Search Engine ranking for your website is so essential for your business success that you must tackle this issue and get your website ranked higher.

At least 80% of people looking for goods and services on the Internet find websites through Search Engines like Google, Yahoo, and Bing. The idea of optimizing your pages for high Search Engine rankings is to attract targeted customers to your site who will be more likely to make a purchase or provide you with information to contact them.

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Selecting Search Engine Keywords

a large key with "key words" as the teeth.Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.

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