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Tag Archives: search engine optimization
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
As a business within given communities, you have to make community involvement part of your Greensboro marketing strategy and plan. The success of your business or organization will directly depend on how effectively you reach the general public in your marketplace.
We see many companies elect to start with community involvement activities, such as a sponsorship endeavor or speaking engagements. To ensure consistency with a brand in community involvement, we usually find that a community involvement assessment and a marketing plan are later needed. Staff members may be sending this logo to that organization and another logo to a second organization and it creates mass confusion for the general public.
How can Greensboro Search Engine Optimization help your business in Greensboro or in other localized cities across the country? This is a great question and something important to know when targeting people in specific cities that are searching the web for your products and services.
More than 80% of people are going to find what they are searching for using Google, Yahoo, Bing, etc. If someone is looking for a product or service that you are marketing in Greensboro, NC, you will need to have your business listed in the top 20 to 30 organic listings. Otherwise, you will not be found in that search and they will not purchase from your company. Generally, if someone doesn’t find whey they are looking for on the first 2 pages (Top 20 Results), they will be off to another search.