Tag Archives: ppc search engine advertising

PPC Search Engine Advertising: Strategies for Online Success

Posted on 06/12/2012 by

Most companies have their annual plans developed for PPC search engine advertising before the current year has completed its cycle. This makes it difficult as you don’t have the full set of data for the current quarter to help with planning for the same quarter of the following year. Most companies will have specific budget allocations and specific goals to be achieved within that budget. Once a budget is established, it cannot be changed throughout the year if marketplace dynamics change, if competition increases within various terms, if competitive demand drives up PPC costs, or if conversion rates change.  Read more...

Posted in Author - Monte Brackett, Google, Marketing, Online Marketing, Web | Tagged , , | Comments Off

6 Pay Per Click Pitfalls to Avoid

Posted on 07/05/2011 by

By Monte Brackett

If you are implementing your own PPC campaigns, here are some common pitfalls to avoid that could potentially be costing you money and time.  Read more...

  1. Improperly setting up your PPC campaign initially -   set up can be very time costly for a business. Setting up your account and your campaigns will be the first thing required to begin your PPC campaign and if it is not set up right it will be problematic throughout the campaign. You need to test, track and modify your ads during the set up and properly create your ads that convey the proper messaging within very limited spacing.
Posted in Author - Monte Brackett, Online Marketing, Promotional | Tagged , , , , | Comments Off

Social Media and the Money

Posted on 09/08/2010 by

With the movie Social Media slated to be released this October, questions of social media platforms as moneymaking businesses began to form in my mind. The most prominent of which was, how exactly do these free services make money.

The most obvious answer to the questions is advertising. If you are on Facebook or have been to YouTube, you are aware that both sites sale ad space and have been doing so for quite some time. With both having huge audiences, advertisers can have plenty of eyes on their product. In addition to advertising, YouTube offers movie rentals and Facebook has premium content for some of the games that are featured on the site.  Read more...

Posted in Author - Bobby Beck, Marketing, Media | Tagged , | Comments Off