Tag Archives: ppc search engine advertising

6 Pay Per Click Pitfalls to Avoid

By Monte Brackett

If you are implementing your own PPC campaigns, here are some common pitfalls to avoid that could potentially be costing you money and time.

  1. Improperly setting up your PPC campaign initially -   set up can be very time costly for a business. Setting up your account and your campaigns will be the first thing required to begin your PPC campaign and if it is not set up right it will be problematic throughout the campaign. You need to test, track and modify your ads during the set up and properly create your ads that convey the proper messaging within very limited spacing.
Posted in Author - Monte Brackett, Online Marketing, Promotional | Tagged , , , , | Comments Off

Social Media and the Money

With the movie Social Media slated to be released this October, questions of social media platforms as moneymaking businesses began to form in my mind. The most prominent of which was, how exactly do these free services make money.

The most obvious answer to the questions is advertising. If you are on Facebook or have been to YouTube, you are aware that both sites sale ad space and have been doing so for quite some time. With both having huge audiences, advertisers can have plenty of eyes on their product. In addition to advertising, YouTube offers movie rentals and Facebook has premium content for some of the games that are featured on the site.

Posted in Author - Bobby Beck, Marketing, Media | Tagged , | Comments Off