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Tag Archives: online marketing strategy
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.
Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.
Prospecting for new business will be a critical factor in the success and growth for your business. You must have a concentrated effort on filling your sales pipeline with quality prospects. The word Quality is very important when obtaining leads. This means you must know everything possible about your ideal customer…where they live, their age, their gender, their ethnic background, what activities they participate in and what interests they have, do they have kids, do they own their home or rent, their income level, and many other details. I don’t mean a Scientific Wild Ass Guess. This is factual data about your customers that you obtain through various marketing methods. Assistance from a Greensboro Marketing Agency or the NC marketing firm of your choice is highly recommended to ensure that you are identifying and targeting the proper prospects for your products or services. Also keep in mind that your target prospects may be vastly different as you identify each individual product and each individual service.