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Tag Archives: online marketing strategy
Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.
Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.
Prospecting for new business will be a critical factor in the success and growth for your business. You must have a concentrated effort on filling your sales pipeline with quality prospects. The word Quality is very important when obtaining leads. This means you must know everything possible about your ideal customer…where they live, their age, their gender, their ethnic background, what activities they participate in and what interests they have, do they have kids, do they own their home or rent, their income level, and many other details. I don’t mean a Scientific Wild Ass Guess. This is factual data about your customers that you obtain through various marketing methods. Assistance from a Greensboro Marketing Agency or the NC marketing firm of your choice is highly recommended to ensure that you are identifying and targeting the proper prospects for your products or services. Also keep in mind that your target prospects may be vastly different as you identify each individual product and each individual service.
As we are approaching 1 Billion websites on the world wide web, how is your business being found in that Giant Haystack? This is a great question that many businesses cannot answer. They may know that certain numbers of people are visiting their website each month, but they have no clue of how these people are getting to their site.
Some businesses rely on the services and expertise like that of a Greensboro, NC Marketing Agency or another specialty SEO marketing firm. Some businesses use in house personnel to implement Web Marketing Strategies, Web Maintenance, SEO Strategies, PPC Strategies, Blog Strategies, Social Media Strategies, Mobile Strategies, and additional online marketing strategies. Unfortunately, many businesses are afraid of this rapidly-changing world of technology and they don’t know where to start. They are afraid to get immersed.
Do you do Search Engine Optimization for your website?
Almost 90% of all Internet users use search engines and the businesses that appear within the top 10 results of these searches are getting the bulk of the attention – in fact they are getting 50-70% of the business. (BizMiner 2011) Search engine optimization and the Local Managed Business Listing service are tools that will increase your business’s ranking results, especially if used together. But what and where you direct that traffic is equally important. If you are not taking the time to properly link the content based on what they are searching for, you risk them bouncing to another site. Online is all about getting the right information to the right person. Also, make sure they are provided with content rich data to match what they are searching for or your bounce rates will increase. This marriage of keywords to content will help convert prospects into customers. Web site design is a factor since attractive landing pages will hold someone’s attention longer. But if you don’t have the content to back the design, off they will go to another website that answers their search call better than yours did.