Tag Archives: online marketing consulting

Marketing Principles for Change Part 1

This entry is part 1 of 2 in the series Marketing Principles for Change

Marketing Principles for Change Part 1

With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.

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Local Directory Marketing

Sample Local ListingsIt is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.

Posted in Author - Monte Brackett, Business Relations, Google, Marketing, Mobile Devices, Online Marketing, Search Engine Optimization | Tagged , , , , , , , , , , , , , | Comments Off

What is White Space and Why it’s Important

By Bobby Beck

White space is a powerful tool for designers but it is also commonly misunderstood.

What is White Space?

White Space, sometimes referred to as Negative space, is the “unmarked space around or between the content of a design or image.” Essentially, it’s any space in a design between the elements (text, photos, etc.).

While it is often called white space, that doesn’t necessarily mean the space needs to be white, or even solid in color for that matter. It can contain gradients, patterns, or background objects.

dark sampleold spice

Posted in Author - Bobby Beck, Creative Design, Web | Tagged , , , | Comments Off

The 12 Days of Princeton Marketing’s Christmas

Princeton Marketing Group’s 12 Days of Christmas

On the First day of Christmas, Princeton Marketing gave to me, a marketing plan with managed PPC.

2nd Day… 2 mobile sites and a marketing plan with managed PPC.

3rd Day… 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.

4th Day… 4 new domains, 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.

5th Day… 5 GREAT REVIEWS….. 4 new domains, 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.

Posted in Author - Monte Brackett, Marketing, Search Engine Optimization | Tagged , , , | Comments Off

Ways to Increase your Customer Touch Points

How do you communicate with your customers?

customerIt’s important to use strategic customer touch points to communicate and stay in touch with your customers.  Look for ways to provide a value to your customers.  Instead of just calling on a customer to just go in and say hello, provide them with relevant research in their industry.  As they see you as adding more value for their business they will trust you and be more open to your suggestions on services you can provide them with.  Keep them in touch with the products or services you provide that will help their business and not just something you are trying to sell.

Posted in Author - Laurie Panas-Brackett, Customer Relations | Tagged , , , | Comments Off