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Tag Archives: online marketing consulting
What is White Space and Why it’s Important
By Bobby Beck
White space is a powerful tool for designers but it is also commonly misunderstood.
What is White Space?
White Space, sometimes referred to as Negative space, is the “unmarked space around or between the content of a design or image.” Essentially, it’s any space in a design between the elements (text, photos, etc.).
While it is often called white space, that doesn’t necessarily mean the space needs to be white, or even solid in color for that matter. It can contain gradients, patterns, or background objects.
The 12 Days of Princeton Marketing’s Christmas
Princeton Marketing Group’s 12 Days of Christmas
On the First day of Christmas, Princeton Marketing gave to me, a marketing plan with managed PPC.
2nd Day… 2 mobile sites and a marketing plan with managed PPC.
3rd Day… 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.
4th Day… 4 new domains, 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.
5th Day… 5 GREAT REVIEWS….. 4 new domains, 3 custom ads, 2 mobile sites and a marketing plan with managed PPC.
Posted in Author - Monte Brackett, Marketing, Search Engine Optimization
Tagged online marketing, online marketing consulting, online marketing greensboro, Online Marketing Tips
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Ways to Increase your Customer Touch Points
How do you communicate with your customers?
It’s important to use strategic customer touch points to communicate and stay in touch with your customers. Look for ways to provide a value to your customers. Instead of just calling on a customer to just go in and say hello, provide them with relevant research in their industry. As they see you as adding more value for their business they will trust you and be more open to your suggestions on services you can provide them with. Keep them in touch with the products or services you provide that will help their business and not just something you are trying to sell.
Posted in Author - Laurie Panas-Brackett, Customer Relations
Tagged customer communication, customer relations, customer touch points, online marketing consulting
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QR Codes: To Scan or Not to Scan
Go ahead, scan it. You know you want to.
By Allison Rubacky Kahn
Have you seen these crazy looking boxes lately? They are not just in the Sunday paper, mail inserts, or at stores for fun. They are called QR Codes and they are the next generation of online advertising. These little boxes connect the consumer from a Point of Purchase directly to the product’s website in seconds. A Point of Purchase is a form of signage in a store that draws the consumer to a particular product and gets them interested. The signage may have information about the product, but lately they can also have a QR Code on them.
Online Directory Listings
by Monte Brackett
Getting customers to contact you as they use the various online directories will be extremely important in adding revenue to your bottom line as a business. You may be aware that Google, Yahoo and Bing account for more than 90% of all online searches, but what you may not know is that more than 40% of those searches have a local intent. Of those searches with local intent per TMP Directional Marketing, 82% will follow up with a local store visit or a local phone call which is why local managed business listings is critical.
Posted in Author - Monte Brackett, Marketing, Online Marketing, Promotional, Web
Tagged business listing service, directory listing service, greensboro marketing agency, local business listings, local search engine results, local search marketing, local yellow pages, marketing consulting, online business listings, online directory, online marketing, online marketing consulting, online marketing greensboro, online marketing strategy, Online Marketing Tips, organic rankings, search engine results
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