Tag Archives: online marketing

Maximizing Your Inbound Marketing

Posted on 03/05/2013 by

Greensboro ProspectingIt’s should not be a surprise to you or our business that mobile marketing is a must for your marketing strategy if you want to evolve and survive in 2013 and beyond. Mobile is the “Now”! Another thing to maximize your Greensboro marketing is to Stop Selling and Start Telling. Yes, that’s right Stop Selling! There are literally hundreds of social marketing outlets that you should be using to tell your company’s story. I don’t mean put a page up and leave it to die a slow and miserable death. I am referencing video content, case studies, testimonials, checklists, e-books and numerous other ways to tell your story where you interact with prospects and customers. If you are scared to jump in to an unknown realm, it’s okay. Assistance from a Greensboro Marketing Agency or a NC marketing firm is recommended to ensure that you are properly managing your social marketing outlets.  Read more...

Posted in Author, Author - Monte Brackett, Marketing, Online Marketing, Web | Tagged , , , | Leave a comment

6 SEO Tips for 2013

Posted on 01/02/2013 by

ID-100121000I hope you learned many things from 2012 and the many updates from Google. First and foremost, I hope you learned to diversify just as you do with a stock portfolio. You cannot keep all of your SEO Traffic eggs in one basket. In 2012, you saw the Penguin update, countless Panda updates and the crackdown on Exact Match Domains. This only scratches the surface for changes in 2012, but stay tuned for much more in 2013. Need help with SEO? Princeton Marketing is a search engine optimization specialist.  Read more...

Posted in Author - Monte Brackett, Search Engine Optimization, Web | Tagged , , | Comments Off

Debunking the Myth: Online Marketing Too Expensive

Posted on 10/09/2012 by

Today I am debunking the myth that online marketing is too expensive for any business. It does not matter how big or small your business is, online marketing is extremely important. And there are many money-saving ways to help your business on the web.

Here are some free or inexpensive ways to market your business on the web:

Join social media sites

Facebook, Twitter, Pinterest, and LinkedIn are all FREE sites that your business can join. The only thing they will cost you is your time. Don’t have enough time? That’s what Princeton Marketing Group is here for! We can create a social media campaign custom tailored to your business’s needs and within your budget.  Read more...

Posted in Author - Allison Kahn, Marketing, Online Marketing, Promotional, Web | Tagged , , , | Comments Off

What is White Space and Why it’s Important

Posted on 04/03/2012 by

By Bobby Beck

White space is a powerful tool for designers but it is also commonly misunderstood.

What is White Space?

White Space, sometimes referred to as Negative space, is the “unmarked space around or between the content of a design or image.” Essentially, it’s any space in a design between the elements (text, photos, etc.).

While it is often called white space, that doesn’t necessarily mean the space needs to be white, or even solid in color for that matter. It can contain gradients, patterns, or background objects.

dark sampleold spice  Read more...

Posted in Author - Bobby Beck, Creative Design, Web | Tagged , , , | Comments Off

Paperless Digital Coupons Are Expected to Grow in 2012

Posted on 03/13/2012 by

Thanks in part to the new Google Wallet and other cool gadgets.

Image by The Official Google Blog

In addition to online coupons, digital offers in the way of QR codes and bar codes that you can scan using your mobile phone’s camera, iPad, or Goggle Wallet will be expanding in 2012.  The virtual push can be contributed to the consumer green paperless movement and the technology timely intro to cool digital gadgets like the Google Wallet, a virtual wallet that lets you pay using your phone.  It’s a faster and more convenient way to pay that lets your phone scan bars at the checkout while the phone sends out the payment signal.  Read more...

Posted in Author - Laurie Panas-Brackett, Google, Industry Happenings, Marketing, Online Marketing, Web | Tagged , , , , , | Comments Off