Tag Archives: Mobile devices

Paperless Digital Coupons Are Expected to Grow in 2012

Thanks in part to the new Google Wallet and other cool gadgets.

Image by The Official Google Blog

In addition to online coupons, digital offers in the way of QR codes and bar codes that you can scan using your mobile phone’s camera, iPad, or Goggle Wallet will be expanding in 2012.  The virtual push can be contributed to the consumer green paperless movement and the technology timely intro to cool digital gadgets like the Google Wallet, a virtual wallet that lets you pay using your phone.  It’s a faster and more convenient way to pay that lets your phone scan bars at the checkout while the phone sends out the payment signal.

Posted in Author - Laurie Panas-Brackett, Google, Industry Happenings, Marketing, Online Marketing, Web | Tagged , , , , , | Leave a comment

Growing Web Sales by Tablet Users

Tablet being usedAdobe Systems Incorporated, the producers of Adobe creative software, released their first ‘Digital Marketing Insights’ report.  This report focuses on the increase in tablet users  and percentages of purchases made by those uses. It also compares these figures to purchasing activity of both smartphone and traditional (computer) users.

The report discuses several interesting figures. The two that stood out to me were:

1. The users of tablets spend over 50% more per purchase than those who used smartphones and over 20% more than visitors who used computers.

Posted in Author - Bobby Beck, Marketing, Mobile Devices, Online Marketing, Web | Tagged , , , , , | Leave a comment

Mobile Marketing-Should I join the App Revolution?

We are in the mobile and app revolution right now.  So what business opportunities are there for your business?  Mobile media means that users can interact and converse when and where it is convenient for them. Using social media makes it easy to communicate with customers using social platforms through mobile devices and interact in real time.  Most of you are aware of the popular devices such as Smartphones, iPads, and Androids that provide online connection, cool apps and high resolution viewing capability.

It’s not just the device or hardware that is important. How the device can be used for business opportunities is even more important.

Posted in Author - Monte Brackett, Marketing, Mobile Devices | Tagged , , , , , | Comments Off

The Future of Fast Food: Mobile Menus

Creative Marketing for Businesses Using Mobile Phones

Restaurant Mobile Menu

Image by Trapeze.com

Recently my husband and I took a vacation to the Delaware beaches. The drive is about 8 hours, so when we were driving home from the trip it was getting close to dinner time. We just happened to be driving home on our first wedding anniversary, so we decided to do sushi takeout since we were tired and didn’t feel like going out but still wanted to do something special and fun.

Posted in Author - Allison Kahn, Mobile Devices, Web | Tagged , , , | Comments Off

Mobile Marketing-100 Million Served and Counting

By Monte Brackett

Mobile marketing should now be included in your online marketing planning. Devices like the iPhone and Android OS have made it easy for people to find stores, review products, rent cars, access weather, check sports scores, update their social media and instantly share their experiences. City guides, maps, travel, banking, trading, movies, and videos are also top 10 categories within mobile search… So it’s only natural for an advertiser to want to reach these buyers while they are in decision-making mode.

Posted in Author - Monte Brackett, Marketing, Mobile Devices, Social Media | Tagged , , , , | Comments Off