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Tag Archives: marketing greensboro
Are companies in a marketing freeze as we await election results along with what will happen to taxes in Washington? We have companies giving their lowest approval ratings for the job Congress is doing in DC. With the uncertainties of election results, taxes, and healthcare costs for businesses, your marketing efforts have to be much more pinpointed in order to reach your targeted consumers. Over the past few years, consumers have less expendable income and they feel poorer. These conditions make people more frugal and cautious when spending their hard-earned dollars.
I encourage you to read Part I and Part II from previous blogs ahead of this final part for developing a marketing strategy to provide a comprehensive review. As we begin Part III, we will focus on more small business marketing strategies and management concerns.
In Part I of this series, we talked about small business marketing strategies based on your market, competition, distribution, wholesale chain, and market positioning. As we begin Part II, you need to ask yourself if you are getting any buzz in the marketplace? If you’re not getting the buzz you want, what can you do to get more visibility? Are you promoting off-line and on-line? Are you measuring results to know if the promotions are profitable? What marketing tools will make the best use for your promotions?
Business intuition is great from the perspective of a business owner, but you will need all of the facts to help define the business goals and objectives in order to develop successful small business marketing strategies. Let’s first define the words marketing and strategy. Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, packaging, distribution, shipping, storing, selling, etc. Strategy is the plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result. Combine these definitions together and you come up with a strategy using market research that integrates company goals and objectives into the entire strategy. Meet with a marketing consultant for more help on these topics.
If your company is having difficulty converting visitors as they land on pages with your website, we have some recommendations to increase your lead conversions. It is very similar to dating as a perspective on how to begin a relationship with someone. You are learning small bits of information about someone in a relationship in the introduction phases. Someone is not going to spill their life history to you on a first date. They are not at a comfortable stage in the relationship. If you ask for everything on the first date, you can forget the second date.