Tag Archives: marketing consulting

Greensboro Content Marketing Basics

If you are just now putting your toe in the water toward content marketing, you have made a great decision. Here Content Marketingare some basics in content marketing to help you while marketing Greensboro or any another geographic area.

The importance of content marketing has been greatly under-estimated as many are now realizing that they are falling behind competitive pioneers in content marketing.

Here are Fourteen Fabulous Fundamentals

  1. You must have original content and it must be engaging
  2. Build Trust with your brand and identity
  3. Identify with your customers with transparency
  4. Research your competitors and their content
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Marketing Principles for Change Part 1

This entry is part 1 of 2 in the series Marketing Principles for Change

Marketing Principles for Change Part 1

With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.

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Local Directory Marketing

Sample Local ListingsIt is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.

Posted in Author - Monte Brackett, Business Relations, Google, Marketing, Mobile Devices, Online Marketing, Search Engine Optimization | Tagged , , , , , , , , , , , , , | Comments Off

Annual Marketing Tune-Up

Marketing ConsultingAt a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up.  He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.

Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing | Tagged , , , , , , , , | Comments Off

Marketing/Business Plan Strategies during recessionary times

As the American economy again flirts with another recession, is it time for your business to examine marketing materials to uncover that marketing strategies and communications are outdated and ill-prepared for the return of a robust economic environment?

As technology advances each and every month and as people communicate in a myriad of different ways that differ from just 2 to 3 years ago, you must prepare your marketing and communications to have your business poised for growth as the economic recovery begins.

Here are some things that will be critical to have your business emerge in growth as the economy begins to grow:

Posted in Author - Monte Brackett, Marketing | Tagged , , | Comments Off