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© 2013 Princeton Marketing Group, Ltd.
Laurie
Monte
Bobby
Tag Archives: marketing consulting
Annual Marketing Tune-Up
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing
Tagged branding and marketing, market strategy, marketing communication, marketing consultation, marketing consulting, marketing greensboro, marketing plan, marketing planning, marketing services
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Marketing/Business Plan Strategies during recessionary times
As the American economy again flirts with another recession, is it time for your business to examine marketing materials to uncover that marketing strategies and communications are outdated and ill-prepared for the return of a robust economic environment?
As technology advances each and every month and as people communicate in a myriad of different ways that differ from just 2 to 3 years ago, you must prepare your marketing and communications to have your business poised for growth as the economic recovery begins.
Here are some things that will be critical to have your business emerge in growth as the economy begins to grow:
Posted in Author - Monte Brackett, Marketing
Tagged marketing consulting, marketing plan, online marketing strategy
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Online Directory Listings
by Monte Brackett
Getting customers to contact you as they use the various online directories will be extremely important in adding revenue to your bottom line as a business. You may be aware that Google, Yahoo and Bing account for more than 90% of all online searches, but what you may not know is that more than 40% of those searches have a local intent. Of those searches with local intent per TMP Directional Marketing, 82% will follow up with a local store visit or a local phone call which is why local managed business listings is critical.
Posted in Author - Monte Brackett, Marketing, Online Marketing, Promotional, Web
Tagged business listing service, directory listing service, greensboro marketing agency, local business listings, local search engine results, local search marketing, local yellow pages, marketing consulting, online business listings, online directory, online marketing, online marketing consulting, online marketing greensboro, online marketing strategy, Online Marketing Tips, organic rankings, search engine results
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Targeting the right customers – meaning?
by Laurie Panas Brackett
To target as in an object, usually marked with concentric circles to be shot at during shooting practice.
Wouldn’t it be nice if our customers were already marked with concentric circles and we knew which ones wanted to buy? Then we could just talk to them directly and not waste our time or money on those without the bright blue and red concentric circles?
This is what marketing consultants do, find those customers that we need to target and we create the message to get them to respond and purchase. It’s like target practice shooting skeets and it requires skill.
