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Tag Archives: marketing consulting
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
As the American economy again flirts with another recession, is it time for your business to examine marketing materials to uncover that marketing strategies and communications are outdated and ill-prepared for the return of a robust economic environment?
As technology advances each and every month and as people communicate in a myriad of different ways that differ from just 2 to 3 years ago, you must prepare your marketing and communications to have your business poised for growth as the economic recovery begins.
Here are some things that will be critical to have your business emerge in growth as the economy begins to grow:
by Monte Brackett
Getting customers to contact you as they use the various online directories will be extremely important in adding revenue to your bottom line as a business. You may be aware that Google, Yahoo and Bing account for more than 90% of all online searches, but what you may not know is that more than 40% of those searches have a local intent. Of those searches with local intent per TMP Directional Marketing, 82% will follow up with a local store visit or a local phone call which is why local managed business listings is critical.
Wouldn’t it be nice if our customers were already marked with concentric circles and we knew which ones wanted to buy? Then we could just talk to them directly and not waste our time or money on those without the bright blue and red concentric circles?
This is what marketing consultants do, find those customers that we need to target and we create the message to get them to respond and purchase. It’s like target practice shooting skeets and it requires skill.