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Tag Archives: marketing consultation
If you are just now putting your toe in the water toward content marketing, you have made a great decision. Here are some basics in content marketing to help you while marketing Greensboro or any another geographic area.
The importance of content marketing has been greatly under-estimated as many are now realizing that they are falling behind competitive pioneers in content marketing.
Here are Fourteen Fabulous Fundamentals
- You must have original content and it must be engaging
- Build Trust with your brand and identity
- Identify with your customers with transparency
- Research your competitors and their content
Marketing Principles for Change Part2
When your company targets the consumer audience, they need to market Greensboro or the intended area with a well oiled arsenal of personnel who understand the mission, vision and culture of the company. They should all be working together in the same orchestra with the same sheet of music. Likewise, you want to educate, retain, reward, and encourage innovative development from all staff members. How can the staff empower the company machine run more effectively and efficiently?
Principle 5: Advocate Ownership.
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.