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Tag Archives: marketing communication
By Laurie Panas-Brackett
So many companies are searching for ways to bring new customers into their business and convert to sales. An easy and basic skill is one of the first points of contact, the phone. So many people are turned off to a company just by the manner in which they are greeted when calling into the company. How do you treat callers? If you have an automated phone system that takes 3-4 steps to get the prospect to leave a message, is that a message in itself? Are you really saying my business is going to make you jump through hoops when working with us? What about keeping someone on hold for a few minutes? Will it be perceived that the customers will experience a long wait for your services in the future?
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
I recently signed up for a Wilton brand cake decorating class at a local Michael’s store. I was so excited to start that I went out and immediately purchased all necessary supplies for the class that were on my class supply list. I was very prepared for my first night and went in with a big grin on my face, ready to learn how to decorate an awesome cake.