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© 2013 Princeton Marketing Group, Ltd.
Laurie
Monte
Bobby
Tag Archives: marketing communication
Phone Skills – the basics
By Laurie Panas-Brackett
So many companies are searching for ways to bring new customers into their business and convert to sales. An easy and basic skill is one of the first points of contact, the phone. So many people are turned off to a company just by the manner in which they are greeted when calling into the company. How do you treat callers? If you have an automated phone system that takes 3-4 steps to get the prospect to leave a message, is that a message in itself? Are you really saying my business is going to make you jump through hoops when working with us? What about keeping someone on hold for a few minutes? Will it be perceived that the customers will experience a long wait for your services in the future?
Posted in Author - Laurie Panas-Brackett, Customer Relations
Tagged marketing communication, phone etiquette, phone skills, telesales
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Annual Marketing Tune-Up
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing
Tagged branding and marketing, market strategy, marketing communication, marketing consultation, marketing consulting, marketing greensboro, marketing plan, marketing planning, marketing services
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Wilton: Poor Marketing Strategy
I recently signed up for a Wilton brand cake decorating class at a local Michael’s store. I was so excited to start that I went out and immediately purchased all necessary supplies for the class that were on my class supply list. I was very prepared for my first night and went in with a big grin on my face, ready to learn how to decorate an awesome cake.
Posted in Author - Allison Kahn, Marketing
Tagged branding and marketing, Great Marketing & Design Tips, marketing communication, marketing strategies
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Mobile Marketing-100 Million Served and Counting
By Monte Brackett
Mobile marketing should now be included in your online marketing planning. Devices like the iPhone and Android OS have made it easy for people to find stores, review products, rent cars, access weather, check sports scores, update their social media and instantly share their experiences. City guides, maps, travel, banking, trading, movies, and videos are also top 10 categories within mobile search… So it’s only natural for an advertiser to want to reach these buyers while they are in decision-making mode.
Posted in Author - Monte Brackett, Marketing, Mobile Devices, Social Media
Tagged marketing communication, Mobile devices, social media, Social Media Marketing, Social Media Tips
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Trends on Twitter
Want to know what topics are trending on Twitter? Check out What the Trend. The trend-tracking site monitors both the rank and duration of every topic that pops up on Twitter’s global Trending Topics chart. They post a list of the top 10 topics Trending on Twitter, along with topics that are marked as Spam by users.
Posted in Author - Bobby Beck, Marketing, Online Marketing, Social Media
Tagged Great Marketing & Design Tips, marketing communication, Online Marketing Tips, online marleting, social media
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