Tag Archives: market strategy

Greensboro Content Marketing Basics

If you are just now putting your toe in the water toward content marketing, you have made a great decision. Here Content Marketingare some basics in content marketing to help you while marketing Greensboro or any another geographic area.

The importance of content marketing has been greatly under-estimated as many are now realizing that they are falling behind competitive pioneers in content marketing.

Here are Fourteen Fabulous Fundamentals

  1. You must have original content and it must be engaging
  2. Build Trust with your brand and identity
  3. Identify with your customers with transparency
  4. Research your competitors and their content
Posted in Marketing | Tagged , , , , , , , | Comments Off

Successful Marketing Tips in a Recession

Are companies in a marketing freeze as we await election results along with what will happen to taxes in Washington? We have companies giving their lowest approval ratings for the job Congress is doing in DC. With the uncertainties of election results, taxes, and healthcare costs for businesses, your marketing efforts have to be much more pinpointed in order to reach your targeted consumers. Over the past few years, consumers have less expendable income and they feel poorer. These conditions make people more frugal and cautious when spending their hard-earned dollars.

Posted in Author - Monte Brackett, Marketing | Tagged , , , | Comments Off

Marketing Campaigns to “Trade Up” are Now Out

By Monte Brackett

The latest on mass affluence is not promising.  The US suffered a huge financial blow during these last few years of economic downturn and the biggest losers were the middle-class consumers.  These make up nearly half of the Americans who are now “financially fragile”.  Per the Pew Center who found in a 2009 TNS Global data report, this group makes up 45 percent of Americans who could not come up with $2000 in 30 days to pay for unexpected emergencies.  In the Ad Age/Digitas report, consumers over the age of 35 in the $100,000-$199,000 income range have lost ground or find themselves hard pressed to stay even with the lifestyle they had prior to 2007.

Posted in Author - Monte Brackett, Business Relations, Customer Relations, Industry Happenings, Marketing | Tagged , , | Comments Off

How Much Brand–Building Power Does Promotional Swag Carry?

Does your brand have swag?

Promotional Items

Promotional Swag Princeton Marketing has created

You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year.  But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?

Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Industry Happenings, Marketing | Tagged , , , , , | Comments Off

Annual Marketing Tune-Up

Marketing ConsultingAt a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up.  He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.

Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing | Tagged , , , , , , , , | Comments Off