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Tag Archives: logo
Most everybody knows they need a brand identity, but they don’t always know why they need one. In case you are unfamiliar with the term brand identity, it refers to a logo and consistent marketing materials for your company. For a more in-depth definition. Now for the 9 reasons why your small business should have a professional brand identity.
1. Like a Pro A professionally designed logo and printed materials can show potential customers that you are professional, committed, and a stable business. No one wants to work with a business that does not look professional.
When working on the design of a project there are many things that must be balanced. There are the needs and desires of the client, the limitations of time and budget, and the balance of the creative versus the message. These are just a few things that must work together for any project to be successful. One of the most crucial of these is the harmony between the message and creative elements.
Bad graphic design is sometimes used as an educational tool as a means to point out mistakes and poor design choices. As a student or the viewing audience, we offer suggestions and tips on how to fix them, or simply learn how to fix the mistake.
Also, unfortunately, bad graphic design is sometimes created to represent a student, university, or firm. When this happens, we’re left with the impression that the designer wasn’t made aware of his/her mistakes and poor design choices.
Do you find yourself using trades of the infamous “amateur?”
So, you have decided that now is the time for you to rebrand your company. Now the question is how to do that. Do you completely change your brand identity for something completely new, or do you update your logo with a little branding makeover?
The answer to that is in the public perception and recognition of your brand. If there is a strong, positive connection between your company and your brand, then maybe a makeover is right for you. On the other hand, if there is no strong or positive connection between the two, or you are making dramatic changes to your company and/or its direction, then maybe a complete redesign is best.
by Allison Rubacky Kahn
Have you recently rebranded your business? Does your company’s website seem very blah to you? Then it may be time for a website makeover! OPEN by American Express says of your website “Think of it as your business card, except instead of having to hand it out, the customers come to you. Just as you do offline, you’ll want to represent your business online in the best light.” It is important to have your website best represent the message your business wants to convey to its current and potential customers. If your website seems simple, plain, and boring your potential customers browsing the web may think of your business that way as well.