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Tag Archives: greensboro marketing
Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.
Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.
I encourage you to read Part I and Part II from previous blogs ahead of this final part for developing a marketing strategy to provide a comprehensive review. As we begin Part III, we will focus on more small business marketing strategies and management concerns.
In Part I of this series, we talked about small business marketing strategies based on your market, competition, distribution, wholesale chain, and market positioning. As we begin Part II, you need to ask yourself if you are getting any buzz in the marketplace? If you’re not getting the buzz you want, what can you do to get more visibility? Are you promoting off-line and on-line? Are you measuring results to know if the promotions are profitable? What marketing tools will make the best use for your promotions?
Business intuition is great from the perspective of a business owner, but you will need all of the facts to help define the business goals and objectives in order to develop successful small business marketing strategies. Let’s first define the words marketing and strategy. Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, packaging, distribution, shipping, storing, selling, etc. Strategy is the plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result. Combine these definitions together and you come up with a strategy using market research that integrates company goals and objectives into the entire strategy. Meet with a marketing consultant for more help on these topics.