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Tag Archives: greensboro marketing
Marketing Principles for Change Part2
When your company targets the consumer audience, they need to market Greensboro or the intended area with a well oiled arsenal of personnel who understand the mission, vision and culture of the company. They should all be working together in the same orchestra with the same sheet of music. Likewise, you want to educate, retain, reward, and encourage innovative development from all staff members. How can the staff empower the company machine run more effectively and efficiently?
Principle 5: Advocate Ownership.
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
As a business within given communities, you have to make community involvement part of your Greensboro marketing strategy and plan. The success of your business or organization will directly depend on how effectively you reach the general public in your marketplace.
We see many companies elect to start with community involvement activities, such as a sponsorship endeavor or speaking engagements. To ensure consistency with a brand in community involvement, we usually find that a community involvement assessment and a marketing plan are later needed. Staff members may be sending this logo to that organization and another logo to a second organization and it creates mass confusion for the general public.