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Tag Archives: greensboro marketing
Use careful consideration prior to cutting a customer service program
By Laurie Panas Brackett
If you are like most companies out there today, you are trying to cut back where you can without hurting sales. You might indirectly end up affecting customer service with those cutbacks and, thereby, doing your company a disservice. Customers expect the extras that are provided by your company. It’s probably why they choose you over your competition. Those special incentives are good until budget cuts begin to affect labor, extended hours, specialty items, gift with purchases, packaging, or other customer service benefits that make you unique. It is important to consider the possibilities of customer loss before cutting out the extras.
Posted in Author - Laurie Panas-Brackett, Customer Relations, Marketing
Tagged greensboro marketing, marketing consultation, marketing greensboro
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6 Valuable Advertising Tips
By Markita Rowe
The goal of advertising is to cost-effectively reach a large audience and draw potential customers. If done properly, advertising can enhance the success of your business. Here are a few advertising tips to pay attention to:
- Go after your target Audience: Every establishment focuses on a certain group of people to cater to, known as a target audience. Gearing your niche market to the wrong type of crowd can quickly break your company and cause many problems. A business must be able to identify and reach their target group. Always keep a strong connect with them.
Posted in Marketing, Promotional
Tagged branding and marketing, Great Marketing & Design Tips, greensboro marketing, market strategy, marketing plan, Small business marketing strategies, Strategic niche marketing
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Trafficking – why is it important?
Many clients do not understand the value of trafficking ads. Whether the ads are for print, internet, radio or TV, trafficking ads, by the ad agency, is an important function in campaign management on your behalf.
Trafficking basically means that the media is provided with the right instructions by the agency on which ads or spots are to run on which days or dayparts.
Sounds easy right?
Posted in Author - Laurie Panas-Brackett, Marketing, Media
Tagged branding and marketing, Great Marketing & Design Tips, greensboro marketing, market strategy, marketing plan, marketing planning, online marketing, online marketing strategy, Online Marketing Tips, Small business marketing strategies
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Suggestions to comparing local business proposals
By Laurie Panas Brackett
By now I hope you have read my blogs on Think Globally but Buy Locally and 10 reasons why you should buy from your local business. This is the last in this series on buying locally for now. Every business is scrutinizing estimates and seeking to save money everywhere they can. So let’s make sure that you compare those estimates equally.
This blog is based on comparing local suppliers’ proposals:
10 reasons why you should buy from a local business
By Laurie Panas Brackett
1- Read my blog on Think globally but buy locally
2- Relationship Development & Loyalty—When you purchase locally, you have the advantage of developing relationships with the supplier or vendor. When a problem occurs with the product or service you have someone who will help you through it and resolve the issue typically faster and with less down time from your staff’s involvement. You also have the advantage of exchanging your company’s information for sales opportunities with that company.
