Tag Archives: cause marketing

9/11 The Day the World Changed – Memorial Now Open

By Laurie Panas-Brackett

American Flag 9/11

(c) 2001 The Record, (Bergen County, NJ).

I grew up just outside New York City, and taking the path from Hoboken into Manhattan to the Towers path stop was routine.  My parents and I had a lovely dinner at ‘Windows of the World’ during the summer of 2000, which was one of the most respected restaurants in thecity atop of the World Trade Tower.  Just over a year later I sat at my Greensboro marketing firm office staring unbelievingly at the CNN broadcast of the American flight 11 tearing purposefully into the NorthTower.  I watched that building along with its 106th floor restaurant fall and burst to the ground with all my attached memories.   As I sat in shock during that day it didn’t sink into my psyche until I actually saw the New York skyline for the first time without its staple towers.

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Clever Church Calling in this Stethoscope Video

By Laurie Brackett

Churches are using creative marketing strategies to attract members with clever messages.  This clever message help keep their targeted non-religious person attracted using video and music until the end of the spot.  Does your church organization use clever messaging or innovative distribution to encourage membership?  Send us your church’s creative and we will post the most creative version.


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Marketing for a Cause – A Christmas Gift to Wade & Family

by Laurie Panas Brackett

We really struggled with what to give our clients and vendors this year for Christmas.  It has been such a difficult time for so many of our clients and their employees that giving candy or some other material item just didn’t seem like the right thing to do to us.

We decided instead to sponsor a child  in lieu of giving gifts on behalf of our clients. We chose to utilize “Save the Children” as the organization from which to sponsor the child.

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Bike MS Tour to Tanglewood Cause Marketing

Cause Marketing and giving back to the community that supports your business is extremely important for a healthy business environment. Your business would not exist if not for the support of people and citizens in the community. Princeton Marketing believes that businesses should contribute to their respective communities.

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