There has been much discussion in the blogosphere over the last few weeks about the new Gap logo. You can find much more about the attempt at a new look and the reactions too it. Most of which was negative and in my opinion, deservedly so.
Following closely on its heels was the unveiling of the new My Space logo.
I think this is a clever logo, letting the view fill in the information on their own. It also provides a lot of creative user manipulation in the further. Which MySpace hopes will get its users more involved in the brand. Unfortunately, it could also be very confusing. If a view was not familiar with My Space it could take a while before they might get it.
So while the new logo may be creative, it may hurt in attracting new users to the My Space service. If you are thinking of changing or updating your brand, be careful.
For more information on updating your brand, take a look at this post by Laurie Brackett.