Growing Web Sales by Tablet Users

Posted on 03/06/2012 by

Tablet being usedAdobe Systems Incorporated, the producers of Adobe creative software, released their first ‘Digital Marketing Insights’ report.  This report focuses on the increase in tablet users  and percentages of purchases made by those uses. It also compares these figures to purchasing activity of both smartphone and traditional (computer) users.

The report discuses several interesting figures. The two that stood out to me were:

1. The users of tablets spend over 50% more per purchase than those who used smartphones and over 20% more than visitors who used computers.  Read more...

Posted in Author - Bobby Beck, Marketing, Mobile Devices, Online Marketing, Web | Tagged , , , , , | Leave a comment

The Differences Between a 30 and 60 Second Radio Spot

Posted on 02/28/2012 by

Originally published in the Media Buying Academy Newsletter

MediaBuyers many times ask whether they should use :30 radio spots or :60 spots. They need to remember that we use :30 as the main spot length for television, because we have the benefit of both audio and visual. In radio, it takes twice as long to get the message across to the listener, because there is no visual. In radio, :60 is the most used spot length.  Read more...

Posted in Author - Laurie Panas-Brackett, Media | Tagged , , , | Leave a comment

HootSuite is a Tracking Tool, Not a Crutch

Posted on 02/21/2012 by

By Allison Rubacky Kahn

Things I’ve learned while using HootSuite and Twitter

HootSuite logoLately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.  Read more...

Posted in Author - Allison Kahn, Online Marketing, Social Media, Twitter | Tagged , , , , | 2 Comments

Better Lead Form Performance from Landing Pages

Posted on 02/14/2012 by

computer graphConverting a visitor into a client

If your company is having difficulty converting visitors as they land on pages with your website, we have some recommendations to increase your lead conversions. It is very similar to dating as a perspective on how to begin a relationship with someone. You are learning small bits of information about someone in a relationship in the introduction phases. Someone is not going to spill their life history to you on a first date. They are not at a comfortable stage in the relationship. If you ask for everything on the first date, you can forget the second date.  Read more...

Posted in Author - Monte Brackett, Business Relations, Online Marketing, Web | Tagged , , , , , | Leave a comment

DC Entertainment Unveils New Brand Identity

Posted on 02/07/2012 by

DC's New BrandDC Entertainment and DC Comics recently unveiled a new corporate brand identity. These new logos will be used in the corporate, publishing, and multimedia arms of the company. In case you are unfamiliar with DC Entertainment, they are a division of Warner Bros. Entertainment and home to such iconic superhero brands as Superman, Batman, and Wonder Woman.

logo treatmentsThe new logos look and concept was described on the DC’s blog as:
“[the logo] uses a ‘peel’ effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.”  Read more...

Posted in Author - Bobby Beck, Creative Design, Industry Happenings | Tagged , , | Leave a comment