Search and Social Marketing Importance

Posted on 04/10/2012 by

By Monte Brackett

It is very important that you create content for your website that visitors will find informative and useful. Content is still king if you want to be discovered in search results. Some planned thought processes and content investments in your website will have your site rank better in the search engines.  Search engines still remain an important factor for your site to be discovered by customers and prospects. All search engines are looking to provide relevant content to their users.  Read more...

Posted in Author - Monte Brackett, Marketing, Social Media, Web | Tagged , , | Leave a comment

What is White Space and Why it’s Important

Posted on 04/03/2012 by

By Bobby Beck

White space is a powerful tool for designers but it is also commonly misunderstood.

What is White Space?

White Space, sometimes referred to as Negative space, is the “unmarked space around or between the content of a design or image.” Essentially, it’s any space in a design between the elements (text, photos, etc.).

While it is often called white space, that doesn’t necessarily mean the space needs to be white, or even solid in color for that matter. It can contain gradients, patterns, or background objects.

dark sampleold spice  Read more...

Posted in Author - Bobby Beck, Creative Design, Web | Tagged , , , | Leave a comment

Marketing Campaigns to “Trade Up” are Now Out

Posted on 03/27/2012 by

By Monte Brackett

The latest on mass affluence is not promising.  The US suffered a huge financial blow during these last few years of economic downturn and the biggest losers were the middle-class consumers.  These make up nearly half of the Americans who are now “financially fragile”.  Per the Pew Center who found in a 2009 TNS Global data report, this group makes up 45 percent of Americans who could not come up with $2000 in 30 days to pay for unexpected emergencies.  In the Ad Age/Digitas report, consumers over the age of 35 in the $100,000-$199,000 income range have lost ground or find themselves hard pressed to stay even with the lifestyle they had prior to 2007.  Read more...

Posted in Author - Monte Brackett, Business Relations, Customer Relations, Industry Happenings, Marketing | Tagged , , | Leave a comment

Are Baby Boomers ‘Easing into Retirement?’

Posted on 03/20/2012 by

Not this generation. According to the Pew Research Center, people older than 55 are the fastest-growing group of self-employed workers in the US.  And how do they keep themselves competitive?  By staying in good health.  Health is a major concern for the baby boomers as well as staying young and youthful looking.  80% of people between 55 – 64 claim to be in good to excellent physical shape, reports the national center for health statistics. This group makes up 27% of our adult population and their aging patterns are very different from their parent’s generation.  More than 10,000 people turn 50 every day.  By 2015, those that are 50 and older will represent 45% of the US population.  Read more...

Posted in Author - Laurie Panas-Brackett, Customer Relations, Marketing | Tagged , , , | Leave a comment

Paperless Digital Coupons Are Expected to Grow in 2012

Posted on 03/13/2012 by

Thanks in part to the new Google Wallet and other cool gadgets.

Image by The Official Google Blog

In addition to online coupons, digital offers in the way of QR codes and bar codes that you can scan using your mobile phone’s camera, iPad, or Goggle Wallet will be expanding in 2012.  The virtual push can be contributed to the consumer green paperless movement and the technology timely intro to cool digital gadgets like the Google Wallet, a virtual wallet that lets you pay using your phone.  It’s a faster and more convenient way to pay that lets your phone scan bars at the checkout while the phone sends out the payment signal.  Read more...

Posted in Author - Laurie Panas-Brackett, Google, Industry Happenings, Marketing, Online Marketing, Web | Tagged , , , , , | Leave a comment