Increase Search Engine Rankings

Posted on 04/16/2013 by

internet SEO book coverThe methods for increasing your Search Engine rankings may seem like rocket science, so you have probably avoided dealing with this issue or limped along in the process. A high Search Engine ranking for your website is so essential for your business success that you must tackle this issue and get your website ranked higher.

At least 80% of people looking for goods and services on the Internet find websites through Search Engines like Google, Yahoo, and Bing. The idea of optimizing your pages for high Search Engine rankings is to attract targeted customers to your site who will be more likely to make a purchase or provide you with information to contact them.  Read more...

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Selecting Search Engine Keywords

Posted on 04/09/2013 by

a large key with "key words" as the teeth.Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.  Read more...

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Why is Branding Your Business Important?

Posted on 04/02/2013 by

You must be able to cut through the clutter in the marketplace whether you are a Fortune 500 Corporation to market internationally or a one man shop for marketing Greensboro. A brand will create an identity for your business that provides a unique selling point or proposition. It is more than a logo and identity colors. The brand is what you share with the outside world as it relates to what you offer, how you will offer those services, and how you stand apart from the competition.  Read more...

Posted in Author - Monte Brackett, Creative Design, Marketing | 1 Comment

Text (SMS)Marketing for Your Business

Posted on 03/26/2013 by

Text on Cell phoneAn effective way of continuously communicating with your customers and prospects to cultivate that client/prospect relationship is through text messaging. Studies by Nielsen Mobile indicate 97 percent of mobile subscribers will read an SMS (text) message within 15 minutes of receiving it; 84 percent will respond within 1 hour. You can expect response rates with text marketing campaigns to average around 10-15% and depending on the quality of your list and quality of offer, some companies experience response rates as high as 50 to 60% and higher.  Read more...

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Prospecting for New Business

Posted on 03/19/2013 by

Prospect Web FlowProspecting for new business will be a critical factor in the success and growth for your business. You must have a concentrated effort on filling your sales pipeline with quality prospects. The word Quality is very important when obtaining leads. This means you must know everything possible about your ideal customer…where they live, their age, their gender, their ethnic background, what activities they participate in and what interests they have, do they have kids, do they own their home or rent, their income level, and many other details. I don’t mean a Scientific Wild Ass Guess. This is factual data about your customers that you obtain through various marketing methods. Assistance from a Greensboro Marketing Agency or the NC marketing firm of your choice is highly recommended to ensure that you are identifying and targeting the proper prospects for your products or services. Also keep in mind that your target prospects may be vastly different as you identify each individual product and each individual service.  Read more...

Posted in Author - Monte Brackett, Marketing, Online Marketing, Search Engine Optimization, Web | Tagged , , , | Leave a comment