Census Report can Help Your Marketing Efforts
The 2011 Census certainly demonstrated the diversity of our culture and that America is a multi-segmented nation and a multi-generational society. The Census itself was available in 65 different languages. Americans are not just changing multiculturally, our beliefs and values have changed over the last 25 years as well. This Census report had married households as a minority for the first time and married couples with children making up less than 21% of all households. Multi-generational households mean that several generations are living under the same roof. Common throughout the rest of the world, but up until recently a very small percentage of our market had it’s elders living under the same roof. This changes the influencers in a household and certainly the older generations can have an impact on the younger generation’s buying decisions and not only with their children but the grandchildren as well. The Census also showed us an increase in the number of single individuals, homosexual couples and unmarried couples living together since the last Census.












