By Monte Brackett
It is very important that you create content for your website that visitors will find informative and useful. Content is still king if you want to be discovered in search results. Some planned thought processes and content investments in your website will have your site rank better in the search engines. Search engines still remain an important factor for your site to be discovered by customers and prospects. All search engines are looking to provide relevant content to their users.
Many people create hundreds and hundreds of pages of content without anything really being useful as “Relevant” content. These sites are typically loaded with ads and profitable for the owners, but provide very little in the form of usable content to the users. Google has made changes to search parameters in previous years to have a better balance in the playing field for most businesses and content companies. Their goal is to improve search results for the end user and to also to get rid of spam sites. Google has announced another update to search algorithms for their search engine to help level the playing field. These changes should be implemented in the next few weeks to months according to Matt Cutts from Google.
Along with marketing the search content, your site will need social marketing. What is now happening is that many people are asking their friends about product and service recommendations, and thus making it extremely important for your products and services to be found on social sites. The random searches for products and services are still very important, but now the social outlets are another important factor for having your products and services being discovered by customers and prospects. A local search study showed how much social media influences consumer decisions and it’s a big driver for their decision making. If one of their connections also recommends the product, the percentage went up to almost 73%.
Google and Facebook remain as the top 2 visited sites on the web. Digital media is dominating product purchase research, and with smartphones in more than 50% of mobile subscriber hands, the consumer is armed with mobile technology to access information, compare prices, or find product recommendations and reviews at any given moment. They will access the research and tell others by posting to their personal pages about a product or service. This provides instant results with others on the social platform. The users will share for a number of reasons including but not limited to the following: announcing a great deal they found, bragging about something they found(ego), asking for recommendations about one product versus another, connecting with friends as part of their daily routine, blowing off steam about an experience, or just because it’s so easy to share. No matter their reason, they are talking and sharing.
Princeton Marketing will help your business effectively create, implement, and maintain a search and social marketing program within your marketing strategy. We are a Greensboro, NC based marketing firm that works with clients locally, regionally and nationally.