by Monte Brackett

Getting customers to contact you as they use the various online directories will be extremely important in adding revenue to your bottom line as a business. You may be aware that Google, Yahoo and Bing account for more than 90% of all online searches, but what you may not know is that more than 40% of those searches have a local intent. Of those searches with local intent per TMP Directional Marketing, 82% will follow up with a local store visit or a local phone call which is why local managed business listings is critical.

According to an eMarketer survey in Feb2011, the most effective marketing channels used by local businesses are Search Engines (National & Local) at 40%, Social Networks at 37%, E-mail marketing at 36%, other online marketing at 35%, and a host of other marketing channel options at slightly lower percentages. Merchants were asked to choose their top 3 and online marketing options far exceeded the other channels.

Princeton Marketing Group offers a service to verify and submit your business listing information to more than 1,100 local directory listing services so that you can generate more local business as people use those directories to search online for your products and services. Included in these local directory listings are mobile sites and mobile apps for the smart phone, ipad, and tablet pc users with internet access.

Princeton Marketing Group supplements manual submissions with bulk submissions to get you the most comprehensive coverage within the local online business directories. With this service, you can have multiple coverage points on the search engine results pages and knock out your competition. Your business will also gain more credibility with the search engines to help boost your organic rankings as a result of having 1,100 plus credible links coming back to your business website.

Another benefit to the service is tracking the data. Princeton Marketing Group strongly believes in marketing management with measurable results. Tracking the data from the local directory listings is available with a separate 800 number that will forward to your main number with provided tracking reports. This allows us to measure the impact of the Local Managed Business Listings.

You will have full control of your local business listings to showcase images, videos, coupons, special offers, testimonials, and other benefits that searchers will find appealing about your business. If you are not using this service, your business will have one of two things to happen. Your business will not be listed in the directories to gain additional revenue and/or your business will have incorrect data populated into the directories causing you to lose business. Call Princeton Marketing Group today to get your business listed and increase your local market share.

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