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Category Archives: Web
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
As we come to our fourth in a series of marketing assessments for your business, we come to an online and mobile marketing assessment. This segment of assessments will have an important focus for you to be ready with Greensboro Marketing, Winston-Salem Marketing, High Point Marketing, or local marketing for your targeted marketplace areas.
The world is becoming more mobile by the minute and I recommend that you review Google and Nielsen’s partnership effort to better understand consumer habits in the mobile shopping process. Google.com/Think is where you can find this and other relevant research.
People are living Across the Web, in Mobile Sites and in Apps. They are going online for a myriad of reasons and some of those reasons from per marketing consultants and researchers are:
To Do Business: They may need to conduct work tasks, manage finances, or sell items online.
To Shop: They may be comparing items, researching items for their specific needs, or executing purchases.
To Socialize: They may want to share, connect with others or discuss something. They also like being part of a community and feeling like they belong.
As the diversities and complexities of online marketing continue to proliferate the web landscape, we recommend that you implement some link building strategies for better successes with your online marketing strategy. If you wish to use the services of a professional marketing firm, Marketing consultants or top marketing agencies are good sources to access help with link building strategies. You will want to use a link building strategy with your website whether you are targeting and area for Greensboro marketing or targeting a regional or national area.
Here’s an overview of search engine marketing from the perspective of a Greensboro, NC marketing firm. According to Wikipedia, the definition of Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with pay per click (PPC), focusing on only paid components.