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Recommended Reading
- Beware the Naked Man Who Offers You His Shirt
- Blue Ocean Strategy
- Good to Great
- Groundswell
- How To Win Friends and Influence People
- Integrity Selling for the 21st Century
- Quantum Leap Thinking
- Rich Dad Poor Dad
- Secrets of the Millionaire Mind
- Strengths-Based Leadership
- Swim with the Sharks Without Being Eaten Alive
- The 7 Habits of Highly Effective People
- The E-Myth Revisited
- The Go-Getter
- The Magic of Thinking Big
- The Power of Positive Thinking
- The Quick and Easy Way to Effective Speaking
- The Three Signs of a Miserable Job
- Think and Grow Rich
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- Who Moved My Cheese?
Category Archives: Social Media
HootSuite is a Tracking Tool, Not a Crutch
Things I’ve learned while using HootSuite and Twitter
Lately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.
Advertising with Facebook
Is your message being heard?
Many of you now have a Facebook Page for your business since Facebook is the most popular social media platform. Facebook is also one of the best ways to reach your target audience. Now that you have created your business’s page on Facebook, you need to gain “Likes,” also known as followers or fans. There are many ways to gain Likes on your page, but one of the fastest and most effective ways is to do advertising on Facebook.
Posted in Author - Allison Kahn, Facebook, Marketing, Social Media
Tagged Facebook, pay per click advertising
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Hot Off the Press: Waterra Instructional Video
Hot off the press: 
Waterra Instructional Video
Princeton Marketing created Waterra’s drinking machine instructional video.
Posted in Author - Bobby Beck, Media, YouTube
Tagged online marketing, online marketing strategy, social media, Social Media Marketing, video editing, video production
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10 Rules for dealing with bad comments on your blog or Facebook page
You received a bad blog comment or bad post and you panic. Your first instinct is to delete the comment and forget it ever came, but don’t. Here’s why; you are giving up an excellent opportunity to present your case and possibly win some sympathy votes for the way you handled it.
In most cases a bad blog comment or post to your social outlets has already been read by too many people for it to go away. Plus, you run the risk of upsetting the poster more by ignoring it and erasing their message and thereby causing them to post more negative comments and posts.
Posted in Author - Laurie Panas-Brackett, Facebook, Marketing, Social Media
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A Timeline of Memories—The Facebook Revolution
Notice the timeline on the right-hand side of the screen. If you click on a year, you will see all activity that took place that year on your facebook.
We all have memories. We all love to document our memories—in photos, letters, notes, stories. Why should we feel any different with our memories on Facebook? I remember the day I signed up for “The Facebook” (the domain was still www.thefacebook.com back then). It was November of 2004, my freshman year of college. I was young, naïve, and was told by a girlfriend that I needed to sign up because everyone was on it. So I jumped on the bandwagon and joined the website, created a profile, and uploaded a photo. Ever since that day, I don’t think I have gone more than a week without signing onto my Facebook account.
Posted in Author - Allison Kahn, Facebook, Industry Happenings, Marketing, Social Media
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