Category Archives: Social Media

Search and Social Marketing Importance

By Monte Brackett

It is very important that you create content for your website that visitors will find informative and useful. Content is still king if you want to be discovered in search results. Some planned thought processes and content investments in your website will have your site rank better in the search engines.  Search engines still remain an important factor for your site to be discovered by customers and prospects. All search engines are looking to provide relevant content to their users.

Posted in Author - Monte Brackett, Marketing, Social Media, Web | Tagged , , | Leave a comment

HootSuite is a Tracking Tool, Not a Crutch

By Allison Rubacky Kahn

Things I’ve learned while using HootSuite and Twitter

HootSuite logoLately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.

Posted in Author - Allison Kahn, Online Marketing, Social Media, Twitter | Tagged , , , , | 2 Comments

Advertising with Facebook

Is your message being heard?

Sponsored StoriesMany of you now have a Facebook Page for your business since Facebook is the most popular social media platform. Facebook is also one of the best ways to reach your target audience. Now that you have created your business’s page on Facebook, you need to gain “Likes,” also known as followers or fans. There are many ways to gain Likes on your page, but one of the fastest and most effective ways is to do advertising on Facebook.

Posted in Author - Allison Kahn, Facebook, Marketing, Social Media | Tagged , | Comments Off

Hot Off the Press: Waterra Instructional Video

Hot off the press: WaterraWaterra Instructional Video

Princeton Marketing created Waterra’s drinking machine instructional video.

Posted in Author - Bobby Beck, Media, YouTube | Tagged , , , , , | Comments Off

10 Rules for dealing with bad comments on your blog or Facebook page

You received a bad blog comment or bad post and you panic.  Your first instinct is to delete the comment and forget it ever came, but don’t.  Here’s why; you are giving up an excellent opportunity to present your case and possibly win some sympathy votes for the way you handled it.

In most cases a bad blog comment or post to your social outlets has already been read by too many people for it to go away.  Plus, you run the risk of upsetting the poster more by ignoring it and erasing their message and thereby causing them to post more negative comments and posts.

Posted in Author - Laurie Panas-Brackett, Facebook, Marketing, Social Media | Comments Off