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Laurie
Monte
Bobby
Category Archives: Media
Transmedia?
Transmedia is not new thing, even if you are unfamiliar with the term. There has been some form of it since the ‘70s. It can be defined as “the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies…” Do to the increasing inter-connectivity in our daily lives, this may be a major direction media and entertainment could be taking in the future.
Choose the media based on the strategy
Each media has a purpose.
Choose the media based on the marketing strategy.
Broadcast TV – To reach the masses with a single :30 spot. Reach is the goal.
Radio – To reach narrowed, targeted, niche groups of people with frequency being the goal.
Trade Publications – One business talking to another.
Cable TV – “Radio with pictures.” Same goal – same objective.
Consumer Magazines – To reach upscale people in their leisure time with high ticketed items.
Outdoor – A “reminder” medium. Similar to a :10 spot in broadcast. Good to reach the masses with reach and frequency the goal.
Posted in Author - Laurie Panas-Brackett, Marketing, Media, Promotional
Tagged media, media buying, media buying and planning, online media buying, Professional media buyers, radio, television ad spots, traditional marketing
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The Differences Between a 30 and 60 Second Radio Spot
Originally published in the Media Buying Academy Newsletter
Buyers many times ask whether they should use :30 radio spots or :60 spots. They need to remember that we use :30 as the main spot length for television, because we have the benefit of both audio and visual. In radio, it takes twice as long to get the message across to the listener, because there is no visual. In radio, :60 is the most used spot length.
Posted in Author - Laurie Panas-Brackett, Media
Tagged media buying, media buying and planning, traditional advertising, traditional marketing
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Hot Off the Press: Waterra Instructional Video
Hot off the press: 
Waterra Instructional Video
Princeton Marketing created Waterra’s drinking machine instructional video.
Posted in Author - Bobby Beck, Media, YouTube
Tagged online marketing, online marketing strategy, social media, Social Media Marketing, video editing, video production
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New report from Arbitron shows young radio listeners on the rise
Rise in Radio Listeners Driven by Young Demographics
COLUMBIA, MD; September 26, 2011 – Arbitron Inc. (NYSE: ARB) announced today highlights from its September 2011 RADAR® 110 National Radio Listening Report. The report shows radio added more listeners versus the September 2010 report, with an additional 1.7 million listeners aged 12 and older tuning in on a average week. The number of persons twelve and older listening to radio each week now reaches an estimated 241.4 million, representing 93 percent of the population twelve and older.
Posted in Author - Laurie Panas-Brackett, Industry Happenings, Media
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