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Category Archives: Marketing
Public Relations – Small Business Marketing Strategies
You may hear about Public Relations(PR) as people in marketing discuss this term. Well…What is it? PR is a marketing venue focused on maintaining public image for businesses, non-profits, high-profile people, such as athletes, politicians and celebrities. It is a form of communication between an entity, organization, or individual and the general public. PR provides exposure to an audience using topics of public interest and news items that may provide a third-party endorsement and do not direct any type of payment. PR is used to build rapport with employees, customers, investors, voters, or the general public. Almost any business entity that wants a say in how it is portrayed in the public mindset employs some level of PR for their company. Many of the PR disciplines fall under corporate communications: such as analyst relations, media relations, investor relations, and labor relations. Other great uses for PR include:
Culture Points are Crucial for a Business’ Marketing
I have often heard about business cultures. I have especially heard about various business cultures in the tech industry. Companies like Google having a fun and creative thinking culture. It is rumored they put in beach balls and slides for their employees. This puts a mental picture in my mind of a culture that encourages play throughout the day and that expression is developed into great ideas. Wow, how fun would that be? But for our company it was as far as a business culture mentality really went. Until now.
Keeping Fresh for Google
So, you have an SEO plan in place and your site is “up to snuff.” But you find that the site is starting to slump in the search engine rankings. One reason for the dropping-off could be that the content is old. If your web site has the same content when a search engine (Google, Bing or Yahoo) re-indexes your site, you can start to drop in rankings. There is also the possibility that someone visiting your site might notice that there is no new content. Which may lead them away from what they perceive as a dead site.
Choose the media based on the strategy
Each media has a purpose.
Choose the media based on the marketing strategy.
Broadcast TV – To reach the masses with a single :30 spot. Reach is the goal.
Radio – To reach narrowed, targeted, niche groups of people with frequency being the goal.
Trade Publications – One business talking to another.
Cable TV – “Radio with pictures.” Same goal – same objective.
Consumer Magazines – To reach upscale people in their leisure time with high ticketed items.
Outdoor – A “reminder” medium. Similar to a :10 spot in broadcast. Good to reach the masses with reach and frequency the goal.
Search and Social Marketing Importance
By Monte Brackett
It is very important that you create content for your website that visitors will find informative and useful. Content is still king if you want to be discovered in search results. Some planned thought processes and content investments in your website will have your site rank better in the search engines. Search engines still remain an important factor for your site to be discovered by customers and prospects. All search engines are looking to provide relevant content to their users.
