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Category Archives: Marketing
HootSuite is a Tracking Tool, Not a Crutch
Things I’ve learned while using HootSuite and Twitter
Lately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.
Better Lead Form Performance from Landing Pages
Converting a visitor into a client
If your company is having difficulty converting visitors as they land on pages with your website, we have some recommendations to increase your lead conversions. It is very similar to dating as a perspective on how to begin a relationship with someone. You are learning small bits of information about someone in a relationship in the introduction phases. Someone is not going to spill their life history to you on a first date. They are not at a comfortable stage in the relationship. If you ask for everything on the first date, you can forget the second date.
DC Entertainment Unveils New Brand Identity
DC Entertainment and DC Comics recently unveiled a new corporate brand identity. These new logos will be used in the corporate, publishing, and multimedia arms of the company. In case you are unfamiliar with DC Entertainment, they are a division of Warner Bros. Entertainment and home to such iconic superhero brands as Superman, Batman, and Wonder Woman.
The new logos look and concept was described on the DC’s blog as:
“[the logo] uses a ‘peel’ effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.”
How Much Brand–Building Power Does Promotional Swag Carry?
Does your brand have swag?
Promotional Swag Princeton Marketing has created
You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year. But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?
Shame on Quaker
Quaker Granola Bars - 8 count box sold on Sept 14th & 10 count box sold on Sept 21st (same cost)
I purchased a box of Quaker granola bars from the same store two weeks ago with a quantity count of 10 bars proudly displayed on the outside of the packaging. This week I purchased the same Quaker Chewy 90 calories granola bars at the same price of $2.89 and this time there are 8 bars in the box with the display of 8 units hidden in a font reduced by 75% from last week’s box font size displaying only 8 units.
