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Category Archives: Marketing
Many companies have already joined the mobile revolution and the list would fill many pages. Check out the App stores for shopping apps and you will find an extensive list within iOS and Android while Blackberry has began to develop more apps for their platform. The largest majority will be with iOS and Android.
You may have developed a pattern of comfort with people going to the internet and you will now have to begin developing a comfort level of people going to their smart phone or tablet instead.
The methods for increasing your Search Engine rankings may seem like rocket science, so you have probably avoided dealing with this issue or limped along in the process. A high Search Engine ranking for your website is so essential for your business success that you must tackle this issue and get your website ranked higher.
At least 80% of people looking for goods and services on the Internet find websites through Search Engines like Google, Yahoo, and Bing. The idea of optimizing your pages for high Search Engine rankings is to attract targeted customers to your site who will be more likely to make a purchase or provide you with information to contact them.
Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach the desired destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords like marketing Greensboro for a local creative ad agency.
Think of the right keywords as the “Open Sesame!” of the Internet. Find the proper words or phrases, and presto! New traffic will pull up to your front door. However, if your keywords are too general or over-used, the possibility of visitors actually making it all the way to your site – or seeing any real leads/profits from the visitors that do arrive – decreases dramatically.
You must be able to cut through the clutter in the marketplace whether you are a Fortune 500 Corporation to market internationally or a one man shop for marketing Greensboro. A brand will create an identity for your business that provides a unique selling point or proposition. It is more than a logo and identity colors. The brand is what you share with the outside world as it relates to what you offer, how you will offer those services, and how you stand apart from the competition.
An effective way of continuously communicating with your customers and prospects to cultivate that client/prospect relationship is through text messaging. Studies by Nielsen Mobile indicate 97 percent of mobile subscribers will read an SMS (text) message within 15 minutes of receiving it; 84 percent will respond within 1 hour. You can expect response rates with text marketing campaigns to average around 10-15% and depending on the quality of your list and quality of offer, some companies experience response rates as high as 50 to 60% and higher.