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Category Archives: Customer Relations
Do you give out coupons for your customers to use?
I recently read in the NW Observer, a newsprint, that offers a weekly ‘Grins & Gripes’ column a Gripe regarding a coupon misprint. It seems another area newspaper ran a Great Harvest Bread ad with a buy one get one free offer that ran one week too long. Unbeknownst to this consumer, she tried to use the coupon in their store. According to the Gripe, they rejected the coupon because “it was not valid due to the newspaper’s mistake in rerunning the ad.”
How do you communicate with your customers?
It’s important to use strategic customer touch points to communicate and stay in touch with your customers. Look for ways to provide a value to your customers. Instead of just calling on a customer to just go in and say hello, provide them with relevant research in their industry. As they see you as adding more value for their business they will trust you and be more open to your suggestions on services you can provide them with. Keep them in touch with the products or services you provide that will help their business and not just something you are trying to sell.
Let’s first talk about what excellent customer service really means. You hear companies discuss it, but what does it entail? Well, the word excellent is considered to be superior and have a higher quality of importance. It is defined as very good of its kind, eminently good, and first class.
by Laurie Panas-Brackett
We live in a society where people can sum up a person or company within a few seconds and stereotypes are derived soon after. That image can last a very long time and changing that perception can take a long time if it is ever changed.
A good first impression can create an image about your business that can earn you a customer and a spokesperson.
How to avoid creating a poor image:
1- Make sure your company’s exterior and interiors are clean, professional looking and inviting.
By Laurie Panas Brackett
If you are like most companies out there today, you are trying to cut back where you can without hurting sales. You might indirectly end up affecting customer service with those cutbacks and, thereby, doing your company a disservice. Customers expect the extras that are provided by your company. It’s probably why they choose you over your competition. Those special incentives are good until budget cuts begin to affect labor, extended hours, specialty items, gift with purchases, packaging, or other customer service benefits that make you unique. It is important to consider the possibilities of customer loss before cutting out the extras.