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© 2013 Princeton Marketing Group, Ltd.
Laurie
Monte
Bobby
Category Archives: Customer Relations
Are Baby Boomers ‘Easing into Retirement?’
Not this generation. According to the Pew Research Center, people older than 55 are the fastest-growing group of self-employed workers in the US. And how do they keep themselves competitive? By staying in good health. Health is a major concern for the baby boomers as well as staying young and youthful looking. 80% of people between 55 – 64 claim to be in good to excellent physical shape, reports the national center for health statistics. This group makes up 27% of our adult population and their aging patterns are very different from their parent’s generation. More than 10,000 people turn 50 every day. By 2015, those that are 50 and older will represent 45% of the US population.
Posted in Author - Laurie Panas-Brackett, Customer Relations, Marketing
Tagged baby boomer stats, baby boomers, communication, marketing to baby boomers
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How Much Brand–Building Power Does Promotional Swag Carry?
Does your brand have swag?
Promotional Swag Princeton Marketing has created
You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year. But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?
So Long to the “Average Joe”
Census Report can Help Your Marketing Efforts
The 2011 Census certainly demonstrated the diversity of our culture and that America is a multi-segmented nation and a multi-generational society. The Census itself was available in 65 different languages. Americans are not just changing multiculturally, our beliefs and values have changed over the last 25 years as well. This Census report had married households as a minority for the first time and married couples with children making up less than 21% of all households. Multi-generational households mean that several generations are living under the same roof. Common throughout the rest of the world, but up until recently a very small percentage of our market had it’s elders living under the same roof. This changes the influencers in a household and certainly the older generations can have an impact on the younger generation’s buying decisions and not only with their children but the grandchildren as well. The Census also showed us an increase in the number of single individuals, homosexual couples and unmarried couples living together since the last Census.
Annual Marketing Tune-Up
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing
Tagged branding and marketing, market strategy, marketing communication, marketing consultation, marketing consulting, marketing greensboro, marketing plan, marketing planning, marketing services
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Coupon misprints – What rejecting a customer’s coupon really costs your business
Do you give out coupons for your customers to use?
Sample of Great Harvest Bread coupon
I recently read in the NW Observer, a newsprint, that offers a weekly ‘Grins & Gripes’ column a Gripe regarding a coupon misprint. It seems another area newspaper ran a Great Harvest Bread ad with a buy one get one free offer that ran one week too long. Unbeknownst to this consumer, she tried to use the coupon in their store. According to the Gripe, they rejected the coupon because “it was not valid due to the newspaper’s mistake in rerunning the ad.”
Posted in Author - Laurie Panas-Brackett, Customer Relations, Marketing
Tagged coupon misprints, Great Harvest Bread, Grins & Gripes, NW Observer, UHaul
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