Welcome to the PMG Blog
We encourage you to use or reprint our blog content as long as we are credited and a linkback is generated.
© 2013 Princeton Marketing Group, Ltd.
Category Archives: Customer Relations
By Monte Brackett
The latest on mass affluence is not promising. The US suffered a huge financial blow during these last few years of economic downturn and the biggest losers were the middle-class consumers. These make up nearly half of the Americans who are now “financially fragile”. Per the Pew Center who found in a 2009 TNS Global data report, this group makes up 45 percent of Americans who could not come up with $2000 in 30 days to pay for unexpected emergencies. In the Ad Age/Digitas report, consumers over the age of 35 in the $100,000-$199,000 income range have lost ground or find themselves hard pressed to stay even with the lifestyle they had prior to 2007.
Not this generation. According to the Pew Research Center, people older than 55 are the fastest-growing group of self-employed workers in the US. And how do they keep themselves competitive? By staying in good health. Health is a major concern for the baby boomers as well as staying young and youthful looking. 80% of people between 55 – 64 claim to be in good to excellent physical shape, reports the national center for health statistics. This group makes up 27% of our adult population and their aging patterns are very different from their parent’s generation. More than 10,000 people turn 50 every day. By 2015, those that are 50 and older will represent 45% of the US population.
Does your brand have swag?
You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year. But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.