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© 2013 Princeton Marketing Group, Ltd.
Category Archives: Customer Relations
Not this generation. According to the Pew Research Center, people older than 55 are the fastest-growing group of self-employed workers in the US. And how do they keep themselves competitive? By staying in good health. Health is a major concern for the baby boomers as well as staying young and youthful looking. 80% of people between 55 – 64 claim to be in good to excellent physical shape, reports the national center for health statistics. This group makes up 27% of our adult population and their aging patterns are very different from their parent’s generation. More than 10,000 people turn 50 every day. By 2015, those that are 50 and older will represent 45% of the US population.
Does your brand have swag?
You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year. But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
Do you give out coupons for your customers to use?
I recently read in the NW Observer, a newsprint, that offers a weekly ‘Grins & Gripes’ column a Gripe regarding a coupon misprint. It seems another area newspaper ran a Great Harvest Bread ad with a buy one get one free offer that ran one week too long. Unbeknownst to this consumer, she tried to use the coupon in their store. According to the Gripe, they rejected the coupon because “it was not valid due to the newspaper’s mistake in rerunning the ad.”