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Welcome to the PMG Blog
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© 2013 Princeton Marketing Group, Ltd.
Laurie
Monte
Bobby
Category Archives: Customer Relations
Social Network Synergy – How important is it?
We hear about traditional marketing synergy and have come to expect it but what about online marketing synergy? How important is it for the same message and design to be implemented out to all your social networks? That depends on which social networks you are using, what community you are engaging in, what kind of message you want to put out there and now what Internet Application you are using.
Posted in Customer Relations, Promotional
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8 Printing Terms and Phrases
Here is a short list of printing terms that may help people new to the printing world. It’s not everything you could or should know but it a good place to start.
1. 4 Color Process (or CMYK) – Used by some presses and digital printers, it is the process of combining 4 colors, Cyan (blue), Magenta (red), Yellow and Black, to print the pice.
2. RGB – A color system, similar to 4 color process, that stands for Red, Green and Blue. These are the colors you see when looking at your computer monitor or television. Most files crated in RGB will need to be converted to CMYK before being printed.
Communicate with Customers Using Email Marketing
Emails are one of the best ways to communicate to customers and potential customers because it’s economical and efficient Today, communicating over the internet is widely accepted and email marketing can be both personal and unique to each individual viewer. Marketers are also making use of email marketing solutions to reach their targeted audience with the simple click of a mouse. The expense of this type of marketing is a fraction of what direct mail campaigns cost.
It is highly recommended that you hire an email marketing company that can provide marketing solutions and tracking reports. Princeton Marketing is a Constant Contact Partner which will provide your email contact list with protection and keep your email address from getting black-listed.
Posted in Author, Author - Laurie Panas-Brackett, Customer Relations, Email Marketing, Online Marketing
Tagged business email, constant contact, email, email marketing
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Developing a Marketing Strategy – Part III
I encourage you to read Part I and Part II from previous blogs ahead of this final part for developing a marketing strategy to provide a comprehensive review. As we begin Part III, we will focus on more small business marketing strategies and management concerns.
Posted in Author - Monte Brackett, Business Relations, Customer Relations, Marketing
Tagged Greensboro, greensboro marketing, Greensboro marketing strategies, Greensboro marketing strategy, Greensboro NC marketing strategy, marketing greensboro, Marketing Strategy, NC marketing strategies
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Developing a Marketing Strategy – Part II
In Part I of this series, we talked about small business marketing strategies based on your market, competition, distribution, wholesale chain, and market positioning. As we begin Part II, you need to ask yourself if you are getting any buzz in the marketplace? If you’re not getting the buzz you want, what can you do to get more visibility? Are you promoting off-line and on-line? Are you measuring results to know if the promotions are profitable? What marketing tools will make the best use for your promotions?
Posted in Author - Monte Brackett, Business Relations, Customer Relations, Marketing
Tagged Greensboro, greensboro marketing, Greensboro marketing strategies, Greensboro marketing strategy, Greensboro NC marketing strategy, marketing greensboro, Marketing Strategy, NC marketing strategies
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