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Category Archives: Customer Relations
We hear about traditional marketing synergy and have come to expect it but what about online marketing synergy? How important is it for the same message and design to be implemented out to all your social networks? That depends on which social networks you are using, what community you are engaging in, what kind of message you want to put out there and now what Internet Application you are using.
Here is a short list of printing terms that may help people new to the printing world. It’s not everything you could or should know but it a good place to start.
1. 4 Color Process (or CMYK) – Used by some presses and digital printers, it is the process of combining 4 colors, Cyan (blue), Magenta (red), Yellow and Black, to print the pice.
2. RGB – A color system, similar to 4 color process, that stands for Red, Green and Blue. These are the colors you see when looking at your computer monitor or television. Most files crated in RGB will need to be converted to CMYK before being printed.
I encourage you to read Part I and Part II from previous blogs ahead of this final part for developing a marketing strategy to provide a comprehensive review. As we begin Part III, we will focus on more small business marketing strategies and management concerns.
In Part I of this series, we talked about small business marketing strategies based on your market, competition, distribution, wholesale chain, and market positioning. As we begin Part II, you need to ask yourself if you are getting any buzz in the marketplace? If you’re not getting the buzz you want, what can you do to get more visibility? Are you promoting off-line and on-line? Are you measuring results to know if the promotions are profitable? What marketing tools will make the best use for your promotions?