Category Archives: Business Relations

Local Directory Marketing

Sample Local ListingsIt is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.

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Developing a Marketing Strategy – Part III

This entry is part 1 of 3 in the series Developing a Marketing Strategy

I encourage you to read parts 1 and 2 from the previous blogs ahead of this final part for developing a marketing strategy to provide a comprehensive review. As we begin part 3, we will focus on more strategies and management concerns. Please also remember that we recommend for you to work with an expert marketing consultant or a top marketing agency to help facilitate your marketing strategies.

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Developing a Marketing Strategy – Part II

This entry is part 2 of 3 in the series Developing a Marketing Strategy

As mentioned in Part 1 if you are not comfortable with all of the enclosed details, we recommend that you acquire the services from an expert marketing consultant or a top marketing agency to help facilitate your marketing strategies.

We previously talked about your market, competition, distribution, wholesale chain, and market positioning. As we begin part 2, you need to ask yourself if you are getting any buzz in the marketplace? If you’re not getting the buzz you want, what can you do to get more visibility? Are you promoting off-line and on-line? Are you measuring results to know if the promotions are profitable? What marketing tools will make the best use for your promotions?

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Developing a Marketing Strategy – Part I

This entry is part 1 of 3 in the series Developing a Marketing Strategy

Business intuition is great from the perspective of a business owner, but you will need all of the facts to help define the business goals and objectives in order to develop a successful marketing strategy. Let’s first define the words marketing and strategy. Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, packaging, distribution, shipping, storing, selling, etc. Strategy is the plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result. Combine these definitions together and you come up with a strategy using market research that integrates company goals and objectives into the entire strategy.

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Reevaluate your sales cycle

So the phones are not ringing off the hook, don’t allow your staff or sales representatives to stall and lose momentum during this time. Take this time to reevaluate your sales cycle. Are the right systems in place for making sure that a prospect is being provided the right information to be converted to a buyer? If you are losing traffic due to the economy the prospects that do come in should be catered to. Surprisingly, several businesses have gaps making the conversion.

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