Category Archives: Author – Monte Brackett

Local Directory Marketing

Sample Local ListingsIt is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.

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Get More Business Online or Offline

Here’s some quick ways for you to get more business for your Greensboro marketing efforts or possibly for other geographic locations across the country. There are many marketing techniques that will work effectively and they don’t require a marketing consultant to implement.

Simply try a new technique when you craft your next marketing message. If the marketing hook is the same old stale idea, then a new technique or approach to your messaging could bring in new customers to check out your products or services.

Phone with App Icons

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Community Involvement & Marketing Awareness

This entry is part 5 of 5 in the series Marketing Assessment

As a business within given communities, you have to make community involvement part of your Greensboro marketing strategy and plan. The success of your business or organization will directly depend on how effectively you reach the general public in your marketplace.

ID-10071926EdWe see many companies elect to start with community involvement activities, such as a sponsorship endeavor or speaking engagements. To ensure consistency with a brand in community involvement, we usually find that a community involvement assessment and a marketing plan are later needed. Staff members may be sending this logo to that organization and another logo to a second organization and it creates mass confusion for the general public.

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Online and Mobile Marketing Assessment

This entry is part 4 of 5 in the series Marketing Assessment

As we come to our fourth in a series of marketing assessments for your business, we come to an online and mobile marketing assessment. This segment of assessments will have an important focus for you to be ready with Greensboro Marketing, Winston-Salem Marketing, High Point Marketing, or local marketing for your targeted marketplace areas.

The world is becoming more mobile by the minute and I recommend that you review Google and Nielsen’s partnership effort to better understand consumer habits in the mobile shopping process. Google.com/Think is where you can find this and other relevant research.

Posted in Author - Monte Brackett, Marketing, Mobile Devices, Web | Tagged , , | 1 Comment

Marketing Evaluation Assessment

This entry is part 3 of 5 in the series Marketing Assessment

As we move to the third assessment in our series, we will discuss marketing evaluation assessments in this blog edition. Marketing will require consistent evaluation to ensure that your business has success with marketing strategies and campaigns.

Here are some insightful questions as you begin to take your marketing evaluation assessment:

  • ID-10088972Are you tracking the effectiveness of each marketing component to know where your marketing is most efficient?
  • Does your business use search engine marketing, search engine optimization, blogs or news articles, and online display ads in your marketing campaign?
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