Welcome to the PMG Blog
We encourage you to use or reprint our blog content as long as we are credited and a linkback is generated.
© 2014 Princeton Marketing Group, Ltd.
Category Archives: Author – Monte Brackett
It is very important that you are discovered as people are searching for products and services when they are using one of the hundreds of local directory listing services in the marketplace. The local listings have some extremely compelling data for local Greensboro Marketing or local marketing within your given city. There are several hundred directories that give your business the potential of being discovered with an opportunity to obtain local business from those consumer searches. Enclosed is a small sample listing of just a few of the local directories.
As a business within given communities, you have to make community involvement part of your Greensboro marketing strategy and plan. The success of your business or organization will directly depend on how effectively you reach the general public in your marketplace.
We see many companies elect to start with community involvement activities, such as a sponsorship endeavor or speaking engagements. To ensure consistency with a brand in community involvement, we usually find that a community involvement assessment and a marketing plan are later needed. Staff members may be sending this logo to that organization and another logo to a second organization and it creates mass confusion for the general public.
As we come to our fourth in a series of marketing assessments for your business, we come to an online and mobile marketing assessment. This segment of assessments will have an important focus for you to be ready with Greensboro Marketing, Winston-Salem Marketing, High Point Marketing, or local marketing for your targeted marketplace areas.
The world is becoming more mobile by the minute and I recommend that you review Google and Nielsen’s partnership effort to better understand consumer habits in the mobile shopping process. Google.com/Think is where you can find this and other relevant research.
As we move to the third assessment in our series, we will discuss marketing evaluation assessments in this blog edition. Marketing will require consistent evaluation to ensure that your business has success with marketing strategies and campaigns.
Here are some insightful questions as you begin to take your marketing evaluation assessment: