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Category Archives: Author – Laurie Panas-Brackett
Communicate with Customers Using Email Marketing
Emails are one of the best ways to communicate to customers and potential customers because it’s economical and efficient Today, communicating over the internet is widely accepted and email marketing can be both personal and unique to each individual viewer. Marketers are also making use of email marketing solutions to reach their targeted audience with the simple click of a mouse. The expense of this type of marketing is a fraction of what direct mail campaigns cost.
It is highly recommended that you hire an email marketing company that can provide marketing solutions and tracking reports. Princeton Marketing is a Constant Contact Partner which will provide your email contact list with protection and keep your email address from getting black-listed.
Posted in Author, Author - Laurie Panas-Brackett, Customer Relations, Email Marketing, Online Marketing
Tagged business email, constant contact, email, email marketing
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Teach your staff to be nice
Have you ever encountered great customer service at a store you frequent? There is nothing better than dealing with a kind salesperson. It can make your day. However, not all salespeople are as kind unless trained to act a certain way.
I was amazed when I saw my pharmacist’s phone that had a note above it with the following written: “Always be nice, Say hello and smile, Always say have a nice day after the transaction.” This person had to remind herself to do these simple customer service tasks. But better to remind oneself then to not do them.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations
Tagged customer relations, customer satisfaction, employee etiquette, staff etiquette, staff training
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Differentiate Your Business from Others
Strategic marketing can come in many forms. I spoke to a business owner yesterday and he said the last time his business was this bad was in the early 1980′s. Back then he owned a car repair station and business was so bad he couldn’t pay people to come in and do an oil change. He and his partner went after business by driving around town and helping people who had broken down in their cars. They were so appreciative that they started to patronize the business.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing
Tagged business plan, business strategies, customer relations, differentiate your business
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Culture Points are Crucial for a Business’ Marketing
I have often heard about business cultures. I have especially heard about various business cultures in the tech industry. Companies like Google having a fun and creative thinking culture. It is rumored they put in beach balls and slides for their employees. This puts a mental picture in my mind of a culture that encourages play throughout the day and that expression is developed into great ideas. Wow, how fun would that be? But for our company it was as far as a business culture mentality really went. Until now.
Posted in Author - Laurie Panas-Brackett, Business Relations, Marketing
Tagged business culture, culture points
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Choose the media based on the strategy
Each media has a purpose.
Choose the media based on the marketing strategy.
Broadcast TV – To reach the masses with a single :30 spot. Reach is the goal.
Radio – To reach narrowed, targeted, niche groups of people with frequency being the goal.
Trade Publications – One business talking to another.
Cable TV – “Radio with pictures.” Same goal – same objective.
Consumer Magazines – To reach upscale people in their leisure time with high ticketed items.
Outdoor – A “reminder” medium. Similar to a :10 spot in broadcast. Good to reach the masses with reach and frequency the goal.
Posted in Author - Laurie Panas-Brackett, Marketing, Media, Promotional
Tagged media, media buying, media buying and planning, online media buying, Professional media buyers, radio, television ad spots, traditional marketing
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