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Author Archives: Laurie Panas-Brackett
We hear about traditional marketing synergy and have come to expect it but what about online marketing synergy? How important is it for the same message and design to be implemented out to all your social networks? That depends on which social networks you are using, what community you are engaging in, what kind of message you want to put out there and now what Internet Application you are using.
Have you ever encountered great customer service at a store you frequent? There is nothing better than dealing with a kind salesperson. It can make your day. However, not all salespeople are as kind unless trained to act a certain way.
I was amazed when I saw my pharmacist’s phone that had a note above it with the following written: “Always be nice, Say hello and smile, Always say have a nice day after the transaction.” This person had to remind herself to do these simple customer service tasks. But better to remind oneself then to not do them.
Strategic marketing can come in many forms. I spoke to a business owner yesterday and he said the last time his business was this bad was in the early 1980′s. Back then he owned a car repair station and business was so bad he couldn’t pay people to come in and do an oil change. He and his partner went after business by driving around town and helping people who had broken down in their cars. They were so appreciative that they started to patronize the business.
I have often heard about business cultures. I have especially heard about various business cultures in the tech industry. Companies like Google having a fun and creative thinking culture. It is rumored they put in beach balls and slides for their employees. This puts a mental picture in my mind of a culture that encourages play throughout the day and that expression is developed into great ideas. Wow, how fun would that be? But for our company it was as far as a business culture mentality really went. Until now.