Welcome to the PMG Blog
We encourage you to use or reprint our blog content as long as we are credited and a linkback is generated.
© 2012 Princeton Marketing Group, Ltd.
Visit Our Site
Search Blog
Categories
-
Contributors
Laurie
Monte
Allison
Bobby
Archives
Tags
brand branding and marketing Brochure Design Printing building a business image cause marketing creative design Facebook Great Marketing & Design Tips greensboro marketing local business local businesses local vendors logo marketing communication marketing consultation marketing consulting marketing greensboro marketing plan marketing planning marketing services market strategy media buying media buying and planning Mobile apps Mobile devices online marketing online marketing consulting online marketing greensboro online marketing strategy Online Marketing Tips online marleting online media buying ppc search engine advertising Princeton Marketing rebranding Small business marketing strategies social media Social Media Marketing Social Media Tips strategic marketing plan Strategic niche marketing Think global buy local update. web hosting company web site design firmLinks We Like
Recommended Reading
- Beware the Naked Man Who Offers You His Shirt
- Blue Ocean Strategy
- Good to Great
- Groundswell
- How To Win Friends and Influence People
- Integrity Selling for the 21st Century
- Quantum Leap Thinking
- Rich Dad Poor Dad
- Secrets of the Millionaire Mind
- Strengths-Based Leadership
- Swim with the Sharks Without Being Eaten Alive
- The 7 Habits of Highly Effective People
- The E-Myth Revisited
- The Go-Getter
- The Magic of Thinking Big
- The Power of Positive Thinking
- The Quick and Easy Way to Effective Speaking
- The Three Signs of a Miserable Job
- Think and Grow Rich
- Unlimited Power
- Who Moved My Cheese?
Author Archives: Laurie Panas-Brackett
How Much Brand–Building Power Does Promotional Swag Carry?
Does your brand have swag?
Promotional Swag Princeton Marketing has created
You spend good money to develop a “creative” promotional swag that you give away at your trade show event each year. But in the back of your mind you wonder, what happens to that swag give away after the trade show and does it provide leads or just sit in the trade show bag to get thrown out?
Shame on Quaker
Quaker Granola Bars - 8 count box sold on Sept 14th & 10 count box sold on Sept 21st (same cost)
I purchased a box of Quaker granola bars from the same store two weeks ago with a quantity count of 10 bars proudly displayed on the outside of the packaging. This week I purchased the same Quaker Chewy 90 calories granola bars at the same price of $2.89 and this time there are 8 bars in the box with the display of 8 units hidden in a font reduced by 75% from last week’s box font size displaying only 8 units.
So Long to the “Average Joe”
Census Report can Help Your Marketing Efforts
The 2011 Census certainly demonstrated the diversity of our culture and that America is a multi-segmented nation and a multi-generational society. The Census itself was available in 65 different languages. Americans are not just changing multiculturally, our beliefs and values have changed over the last 25 years as well. This Census report had married households as a minority for the first time and married couples with children making up less than 21% of all households. Multi-generational households mean that several generations are living under the same roof. Common throughout the rest of the world, but up until recently a very small percentage of our market had it’s elders living under the same roof. This changes the influencers in a household and certainly the older generations can have an impact on the younger generation’s buying decisions and not only with their children but the grandchildren as well. The Census also showed us an increase in the number of single individuals, homosexual couples and unmarried couples living together since the last Census.
Are our U.S. brand values declining?
Based on an article written by Don E. Schultz, professor of Integrated Marketing Communications at Northwestern University, in the October issue of Marketing News, American brands have lost their value. Professor Schultz’s theory is based on the political turmoil and the S&P’s lowering of the U.S. credit ranking by one point, which has been the first time since 1917 when the ranking system started. The U.S. as a country is now worth less today than it was a year ago. ($1.176 Trillion less, or 9.3%, thanks to the lowering of that point.) Brand strength is determined by several methodologies which directly tie into that country’s GDP (gross domestic product). The GDP is separated into three segments; first -agricultural/forestry/fishing, secondary – manufacturing and industry, tertiary – services, financial, insurance. To determine the country’s GDP, a royalty rate is identified to each of these three segments and then a total net present value of the brand today and the expectation of the future brand strength are given. This calculation was derived using a weighted average cost of capital from Bloomberg. From all of this, a National Brand Index is derived from all the brands in a specific country.
Annual Marketing Tune-Up
At a recent business gathering I spoke with a business owner who was getting ready to conduct his annual marketing tune up. He has been in business for twenty years and he contributes his long lasting business to this yearly ritual.
Posted in Author - Laurie Panas-Brackett, Business Relations, Customer Relations, Marketing
Tagged branding and marketing, market strategy, marketing communication, marketing consultation, marketing consulting, marketing greensboro, marketing plan, marketing planning, marketing services
Leave a comment
