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Author Archives: Laurie Panas-Brackett
Culture Points are Crucial for a Business’ Marketing
I have often heard about business cultures. I have especially heard about various business cultures in the tech industry. Companies like Google having a fun and creative thinking culture. It is rumored they put in beach balls and slides for their employees. This puts a mental picture in my mind of a culture that encourages play throughout the day and that expression is developed into great ideas. Wow, how fun would that be? But for our company it was as far as a business culture mentality really went. Until now.
Choose the media based on the strategy
Each media has a purpose.
Choose the media based on the marketing strategy.
Broadcast TV – To reach the masses with a single :30 spot. Reach is the goal.
Radio – To reach narrowed, targeted, niche groups of people with frequency being the goal.
Trade Publications – One business talking to another.
Cable TV – “Radio with pictures.” Same goal – same objective.
Consumer Magazines – To reach upscale people in their leisure time with high ticketed items.
Outdoor – A “reminder” medium. Similar to a :10 spot in broadcast. Good to reach the masses with reach and frequency the goal.
Phone Skills – the basics
By Laurie Panas-Brackett
So many companies are searching for ways to bring new customers into their business and convert to sales. An easy and basic skill is one of the first points of contact, the phone. So many people are turned off to a company just by the manner in which they are greeted when calling into the company. How do you treat callers? If you have an automated phone system that takes 3-4 steps to get the prospect to leave a message, is that a message in itself? Are you really saying my business is going to make you jump through hoops when working with us? What about keeping someone on hold for a few minutes? Will it be perceived that the customers will experience a long wait for your services in the future?
Are Baby Boomers ‘Easing into Retirement?’
Not this generation. According to the Pew Research Center, people older than 55 are the fastest-growing group of self-employed workers in the US. And how do they keep themselves competitive? By staying in good health. Health is a major concern for the baby boomers as well as staying young and youthful looking. 80% of people between 55 – 64 claim to be in good to excellent physical shape, reports the national center for health statistics. This group makes up 27% of our adult population and their aging patterns are very different from their parent’s generation. More than 10,000 people turn 50 every day. By 2015, those that are 50 and older will represent 45% of the US population.
Paperless Digital Coupons Are Expected to Grow in 2012
Thanks in part to the new Google Wallet and other cool gadgets.
Image by The Official Google Blog
In addition to online coupons, digital offers in the way of QR codes and bar codes that you can scan using your mobile phone’s camera, iPad, or Goggle Wallet will be expanding in 2012. The virtual push can be contributed to the consumer green paperless movement and the technology timely intro to cool digital gadgets like the Google Wallet, a virtual wallet that lets you pay using your phone. It’s a faster and more convenient way to pay that lets your phone scan bars at the checkout while the phone sends out the payment signal.
