Let’s first start off with a basic description for SEO as we may have some in the audience newer in this arena. SEO is the acronym for Search Engine Optimization and it involves the process of making a website or web page more visible within search engines “Organic” search results. We have a Search Engine Optimization specialist at Princeton Marketing Group that can help with your individual needs.
The reason you want your company to be active with an SEO program is to attract more people to your website. This will translate into more business and revenue for your products or services. The higher you are ranked on search engine results pages and the more frequently you are ranked as various searches are conducted, the more prospects you will attract to your extremely important web site and/or web pages. As SEO specialists, we can work as your marketing consultant to decide on how much effort should be made per month with your SEO.
The process of optimizing a website or web pages involves editing content and associated coding is completed to increase keyword relevance and to remove barriers from search engines during indexing activities. SEO should be conducted during the design and build of a site, but may require established websites to change source coding and site content to be effective.
SEO began back in the 90’s and has evolved into more complex algorithms at present time. Panda was a recent update by Google that will punish websites for having duplicated content from other websites and sources. You are now required to have unique content based upon your business that provides the search public with relevant information about the given products and services.
Incorporating SEO into your marketing strategy can be very helpful for generating traffic based upon the targeted keywords. However, you should not implement SEO as an exclusive marketing strategy. Algorithms change and your rankings could fluctuate or drop. There are no guarantees that you will stay on the first page within a certain keyword search for an indefinite period of time. As of 2010, Google had made over 500 algorithm changes in the 2010 calendar year. More and more changes are happening each day so it’s certainly important to engage a firm or agency that has experience with SEO. You will want to be sure that you are receiving monthly reports for your targeted list of keywords with a ranking to show where your company rank is within the search engines of Google, Yahoo and Bing.
Increasing your prominence for your website and/or web pages should be a top priority goal because this will ultimately convert more prospects into new customers. You always want to be sure that your SEO conforms to the search engine guidelines and doesn’t try to deceive the search engines. You certainly don’t want to be removed from the search engine databases. For more information about how Princeton Marketing can help your business with SEO, please contact us and we will establish an SEO plan that will fit within your marketing strategy to provide your business more prominence on the web.