Protect Your Brand from the Domain .XXX

Registration for the new .XXX Internet domains started on Wednesday, September 7, 2011. There is a 50-day period for businesses both inside and outside the adult entertainment industry to register for .XXX domains or exclude their names from it to protect their brand and reputation.

The Internet Corporation for Assigned Names and Numbers (ICANN) recently voted for the creation of the.xxx domains. The .XXX domain will be operated by ICM Registry, and applicants will be able to purchase their domains through registrars for approximately $99 a year to secure the domain. Click on the link above to contact ICANN. Their website has information about their Board of Directors, contact information in CA and DC with an online contact form. You can also find information about dispute resolution. If displeased as a business owner or executive, make your voice be heard and changes may happen.

You have a short time window to protect your valuable domains. 50 days and it is open to cyber squatters for purchase. Larger corporations who own thousands of domains as an example could end up spending in the millions of dollars per year to protect their brands and domain assets. ICM is looking at bringing in Hundreds of Millions of dollars for this new launch. This new launch is supposed to allow for people to filter pornographic content, but yet it doesn’t require for all pornographic companies or entities to move their domains to this new extension. So…if existing pornographic companies keep their domains as .com, .net or other extensions, how is it possible to filter the content?

It seems like a scam and truly unethical for companies that have to take measures and protect their brands and reputations as a result of launching this new domain extension. Certain non-profits like Red-Cross and International Olympic committee get their names blocked for free due to their international status. It’s not clear as to why some organizations are exempt with an international status. Read this link for details about the launch phases.   Read carefully and consider all options to make the best decision for your company.

Until a class-action is formed or other regulations are mandated, I recommend paying the $199 per domain to permanently remove your brand from being reserved as an .XXX domain. You certainly don’t want a porn site popping up with YourDomainName.XXX as people search for your business. You may see some changes in regulation as more and more resistance will be garnered when the business populations truly discover this launch and send complaint after complaint to Congress and their constituents as well as to ICANN and ICM.

Protect your brand and reputation today and register your domains by visiting http://www.icmregistry.com/registrars/

You will choose the registrar with whom you already have domains registered and choose the region for your organization. Select the Registrar by clicking on their logo where you have other domains registered. Have your username and password information available for your account as it will be needed.   You will be re-directed to their site where you review your pre-registration type. You will then type in all domains that you currently own and want to protect from  the .XXX extension. You then unwillingly purchase these domains to protect them from .XXX control and future legal battles with cyber-squatters.

Princeton Marketing can assist you with protecting your domains and other marketing assets for your business and brand. Please contact us today for help in protecting your marketing brands and assets. We strive to bring the latest information to your business for planning out marketing strategies.

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One Response to Protect Your Brand from the Domain .XXX

  1. Infinity says:

    You’re on top of the game. Thanks for shainrg.