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© 2014 Princeton Marketing Group, Ltd.
Author Archives: Monte Brackett - President
If you are just now putting your toe in the water toward content marketing, you have made a great decision. Here are some basics in content marketing to help you while marketing Greensboro or any another geographic area.
The importance of content marketing has been greatly under-estimated as many are now realizing that they are falling behind competitive pioneers in content marketing.
Here are Fourteen Fabulous Fundamentals
- You must have original content and it must be engaging
- Build Trust with your brand and identity
- Identify with your customers with transparency
- Research your competitors and their content
Paying 4.5 Million Dollars nationally for 30 seconds of air time needs to provide a memorable experience for viewers. However, this years commercials overall were not very memorable, and probably clouded a bit by the dead child. Overall the spots would be graded near a C plus or maybe a B minus.
The winners are Snickers with a Brady Bunch twist, Budweiser with the lost dog, Dove for Men, BMW with Couric and Gumble, and The Brilliant Bus with Microsoft.
As we approach the holiday season, you will begin to see more Greensboro Cause Marketing Campaigns that are launched where companies choose to support a Greensboro marketing cause or they may elect to partner in a regional or national cause marketing campaign.
People in the local communities expect for local businesses to support local causes in their respective markets and these affiliations have translated into higher sales for the companies involved while at the same time providing donations to local charities. It is a win-win partnership that is generally garnered by the business having a first priority of giving back to the community. The strengthening of their brand grows over time with such affiliations and creates a stronger presence in the community for that business.
Marketing Principles for Change Part2
When your company targets the consumer audience, they need to market Greensboro or the intended area with a well oiled arsenal of personnel who understand the mission, vision and culture of the company. They should all be working together in the same orchestra with the same sheet of music. Likewise, you want to educate, retain, reward, and encourage innovative development from all staff members. How can the staff empower the company machine run more effectively and efficiently?
Principle 5: Advocate Ownership.
Marketing Principles for Change Part 1
With the myriad of new technology and tracking available in Greensboro marketing or the regional and national marketing campaigns, it is easy to be caught like a deer in headlights with fear that the next movement could be your last. The digital and traditional marketing platforms are changing rapidly with how people spend time on those media outlets. People are getting more and more mobile with smartphones, tablets and laptops. About 5 billion of the world’s 7 billion population will use smartphones in 2014 according to eMarketer.