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Author Archives: Allison Kahn - Marketing Assistant
Browsers’ Share of the Web
Which browser do you use?
Did you know there is more than one web browser out there? Do you only use Firefox or Internet Explorer? Studies have shown that Internet Explorer, which at one point was the most used web browser, is now one of the least used browsers.
Posted in Author - Allison Kahn, Web, Web Browsers
Tagged browser share, online marketing, Online Marketing Tips, web browser
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The Future of Direct-Mail Samples: The Sample Showcase
The USPS Sample Showcase box
Everyone loves free samples, especially when you receive them in the mail. Recently, the U.S. Postal Service introduced a new way to ship samples—the Sample Showcase box. It is a cute, bright, and colorful box that can be used to ship your products to your targeted consumers. The beauty of these little boxes is that they not only contain your samples inside, but they say U.S. Postal Service on them. Consumers will feel compelled to open a sample box that is backed by someone with as much authority as the USPS.
A Timeline of Memories—The Facebook Revolution
Notice the timeline on the right-hand side of the screen. If you click on a year, you will see all activity that took place that year on your facebook.
We all have memories. We all love to document our memories—in photos, letters, notes, stories. Why should we feel any different with our memories on Facebook? I remember the day I signed up for “The Facebook” (the domain was still www.thefacebook.com back then). It was November of 2004, my freshman year of college. I was young, naïve, and was told by a girlfriend that I needed to sign up because everyone was on it. So I jumped on the bandwagon and joined the website, created a profile, and uploaded a photo. Ever since that day, I don’t think I have gone more than a week without signing onto my Facebook account.
Posted in Author - Allison Kahn, Facebook, Industry Happenings, Marketing, Social Media
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The Future of Fast Food: Mobile Menus
Creative Marketing for Businesses Using Mobile Phones
Image by Trapeze.com
Recently my husband and I took a vacation to the Delaware beaches. The drive is about 8 hours, so when we were driving home from the trip it was getting close to dinner time. We just happened to be driving home on our first wedding anniversary, so we decided to do sushi takeout since we were tired and didn’t feel like going out but still wanted to do something special and fun.
Posted in Author - Allison Kahn, Mobile Devices, Web
Tagged Mobile apps, Mobile devices, online marketing strategy, Online Marketing Tips
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Wilton: Poor Marketing Strategy
I recently signed up for a Wilton brand cake decorating class at a local Michael’s store. I was so excited to start that I went out and immediately purchased all necessary supplies for the class that were on my class supply list. I was very prepared for my first night and went in with a big grin on my face, ready to learn how to decorate an awesome cake.
Posted in Author - Allison Kahn, Marketing
Tagged branding and marketing, Great Marketing & Design Tips, marketing communication, marketing strategies
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