Author Archives: Allison Kahn - Marketing Assistant

HootSuite is a Tracking Tool, Not a Crutch

By Allison Rubacky Kahn

Things I’ve learned while using HootSuite and Twitter

HootSuite logoLately I’ve been getting more involved in our own Princeton Marketing Twitter account, @PrincetonMktg. I enjoy monitoring and working on our clients’ social media accounts but it’s a lot of fun to work on building our own social presence. Here are a few things I have learned since working on our own Twitter account for the past year.

Posted in Author - Allison Kahn, Online Marketing, Social Media, Twitter | Tagged , , , , | 2 Comments

Merry Christmas

Christmas Greeting

Image: Salvatore Vuono / FreeDigitalPhotos.net

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Advertising with Facebook

Is your message being heard?

Sponsored StoriesMany of you now have a Facebook Page for your business since Facebook is the most popular social media platform. Facebook is also one of the best ways to reach your target audience. Now that you have created your business’s page on Facebook, you need to gain “Likes,” also known as followers or fans. There are many ways to gain Likes on your page, but one of the fastest and most effective ways is to do advertising on Facebook.

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Happy Thanksgiving

Thanksgiving 2011

Image: Vlado / FreeDigitalPhotos.net

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Cross-Browser Testing of Websites

Do you test your website on multiple web browsers?

Firefox logo

Mozilla Firefox logo

When building a website there are a few things to take into consideration. The first being, when you decide the width of your website, you must still account for square monitors. The second thing you must do is cross-browser testing.

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