princetonmarketing.net

Back in February, Tropicana-Canada launched their “Brighter Mornings for Brighter Days” campaign with this commercial.

It is a wonderfully shot commercial that, despite the location, makes one feel warm inside. It makes you feel for the people in the town, especially the children and makes what Tropicana did look magical. Aside from being entertaining and emotional, it also makes for good marketing because it engages and connects with the audience. Both of which any company or brand should seek to build with its consumers. In any competitive market, the brand that people feel the most connection to, is the brand the people will be most drawn to purchase or use.